After 20 odd years of Nigerian inheritance scams, empty European lottery promises, penis enlargement offers, and monumental amounts of ‘I’m the wife you’ve been searching for’ emails, I think it’s safe to say that the novelty of ‘you’ve got mail’ has well and truly worn off. With the amount of emails and screen interruptions in our workday, it’s no wonder that ‘email fatigue’ is now a thing. Some clever dudes somewhere in the world, did a study that reveals we spend 28% of our workday in our inboxes. That’s a fairly large piece of my pie, and an even larger reason for you to jump on the email marketing bus.
- IT’S AS EASY AS 123
It’s simple and super easy. Anyone can do it anytime. It’s as easy as adding a sign-up form to your website to collect email addresses, getting a template designed, adding your own content and pushing send. Your email marketing software will do all your list management for you, so there’s no need for clumsy uploads or time-consuming mail outs.
- IT’S AS CHEAP AS CHIPS
Email marketing allows you to communicate with a large number of eager ears for just a few pennies per message. If your list is on the slim side, it may even be free!
- IT’S AS HOT AS GOSLING
With a custom designed template, your email newsletter can look slick, on brand and eye-catching. After your designer has designed and coded the template, you’ll have the flexibility to update and change content for each campaign yourself.
- IT’S AS FAST AS LIGHTNING
Let’s face it most marketing schemes can be slow to see results. It can take anywhere from 1 week to 1 year to track how well your game plan hit the spot. Email Marketing however has a response in anywhere between 1 and 3 days. It can reach a substantial number of email subscribers in a short space of time who have already willingly signed up to your email list. Think of it as preaching to the converted, and preaching quickly.
- IT’S AS GLOBAL AS GYPSY
There are no boundaries with email marketing, as long as your audience has an inbox, you can get amongst it.
- IT’S AS INTERACTIVE AS PINNING THE TAIL ON THE DONKEY
Finally email marketing is engaging and interactive. You can initiate campaigns using videos, graphics, music, a game, a Dad joke or anything that will get your audience’s attention. These elements aren’t always embedded in the email, for example video, but an easy click through to your website will do the trick. Email marketing lets you push a message to your clients, as opposed to your website that patiently waits for customers to come knocking.
- IT’S AS EASY TO TEST AS YOUR PARTNER’S PATIENCE
Email marketing campaigns are super-dooper easy to track, test and measure. Reporting software is available that accurately measures readership and engagement. Studies show that email marketing is only second to research marketing as the most effective online marketing strategy, and might I add, way cooler than making awkward telemarketing calls.
- IT’S AS TARGETED AS YOUR BEST MATE’S BACK-HANDED COMPLIMENTS
No matter where your subscriber is or whenever you need to reach them, your targeted emails are going to hit them like a bullseye. You can target a specific audience based on geography, age, income, or whatever information they are willing to cough up upon signing up to your newsletter.
- IT’S AS PERSONAL AS YOUR YEAR 6 LOVE LETTER STASH
Email marketing allows you to personalise, greet and woo every subscriber or potential customer personally. By sending out tailored love letters, you’re able to build relationships and provide value to individual needs. Your campaigns are easily personalised according to the information that you have on-hand regarding that customer, rather than the blanket messaging that you may see flooding other marketing streams.
- IT’S AS ENVIRONMENTALLY FRIENDLY AS CAPTAIN PLANET
There’s also the added bonus of email marketing being paperless – one point to our Mother Earth.