Each one of team members play an important role in keeping this well-oiled machine, not only running but churning out brilliant ideas and projects on the reg. In our ‘meet the team’ series, we give you a little more insight into the talented folk that make up our Smack Bang family.
My name is Katie and my mum would say I’m always stepping on glass but I think that’s a natural consequence of walking barefoot regularly. The first thing I do when I wake up is workout with my husband, make a green tea and walk down to the beach, and at the end of the day cook dinner over a glass of red and enjoy an early night. My favourite thing about my job is the friendships I have made with everyone I work with, we’re more family than colleagues.
What do you do at SBD? I am an Art Director at SBD. I get to work amongst the most amazing team, with a bunch of super talented designers. My aim is to grow the team from within, to break new ground in creative design and innovation, setting up design benchmarks and trends for the industry. I oversee all the technical design, making sure that the team are learning, growing, inspired and creating the best possible designs with accuracy and attention to detail. As the design-world is constantly evolving, I attend workshops and conferences to up-skill and remain relevant within the industry, coming back and running monthly meetings to pass on my learnings and to teach the design team.
I get to meet the most incredible people with big visions and dreams for their brand, helping them to bring it to life. I am involved throughout the entire process, working on their brand from start to finish to maintain clear direction. I oversee design concepts making sure that we are always proud of everything that leaves the studio, and mentoring the designers throughout the process, always open and ready to answer a question! At the completion of any print job, I oversee all the final artwork that is ready to be sent to print – making sure we don’t run into any hiccups down the line.On occasion, I whip out the good ol’ SLR, a big sheet of calico and style & shoot for social media. The real answer to this question is, I get to live my dream daily.
If you weren’t doing that, what would you be doing? I’d probably be a florist. When I was young I used to think I would be one when “I grew up”. I am constantly picking flowers and foliage for the home. So I guess you could say, I am also living this little delight of mine 😉 who said you couldn’t live two dreams at once?
You’re on a desert island and can only listen to one album for the rest of your days. Which one is it? U2’s The Joshua Tree (but can we sneak Beautiful Day on there too?)
What’s your weekend ritual? Up early for a surf before the crowds, followed by a coffee (weekend treat) with my husband. A Saturday house clean, pumping some good tunes is always a must. Back to the beach if the weather’s good, otherwise plant shopping has become a dangerous hobby of ours (our home is becoming overgrown) and finally, a game or two of cards and then some chilled hangs with mates at night. Sundays start a little slower with a morning activity (a few weeks this involved painting art for the home) listening to some chilled tunes, a walk along the beach and finally church in the arvo. My main weekend goal is to feel rested, rejuvenated and inspired, ready for the week to come!
What’s the best choice you’ve made so far in life? Marrying my best friend (cliché I know – but the truth!)
If you could have any superpower, what would it be and why? The ability to pause time and enjoy a slower pace every now and then. Time flies when you’re having fun!
Coffee order? I used to be an avid coffee drinker, but these days a green tea or chai will suffice. I like to treat myself to a latte on the weekend.
If you weren’t living in Sydney, where would you choose and why? A small beach shack on the north coast. Just slowing down and enjoying the simple life! Less technology interaction (social media especially) and more natural connection. Something a little reminiscent of childhood.