- HOW DID IT ALL BEGIN?
I have always been a really organised person. When I moved to Sydney after completing an honours degree in Graphic Design, I was working in the fashion industry at a really fast-paced company. I couldn’t find a diary anywhere that complimented my monochrome style and was functional for organising my life. This is when I decided to launch my brand.
- WHAT’S THE BEST THING ABOUT WHAT YOU DO?
I love the idea of bringing organisation into busy lives through my products and posts. Helping with stress levels, time management and general organisation. I am also very lucky to get to work with amazing brands locally and internationally through my blog – with some amazing perks and trips thrown in along the way!
- WHAT’S YOUR DEFINITION OF SUCCESS?
I think my definition of success is creating a fulfilled life – both personally and professionally, that you are proud of. Being respected and being respectful. Fulfilling goals, ticking boxes, overcoming failure and fears and making a difference, big or small.
“I think my definition of success is creating a fulfilled life both personally and professionally that you are proud of. Being respected and being respectful.”
- WHAT ARE THREE THINGS YOU WISH YOU KNEW BEFORE STARTING YOUR OWN BIZ?
Having your own business is a 24/7 job and only you are responsible for it’s success and failures! You will cry from time to time and question everything (more than you think)! But you will also have the most insane ‘I’m so proud’ moments as well. There is no perfect formula and you will always be looking for ways to improve your brand, business and products. Once you achieve a goal always set another one so you are constantly looking ahead. Never stand still.
- WHAT ARE THE TWO THINGS THAT YOU ARE MOST TORN BETWEEN?
Hmmm, probably family vs career. I miss my family in New Zealand a lot, but I know that I have to stay in Sydney for the time being, career-wise.
- WHAT DO YOU LOVE MOST ABOUT THE AUSTRALIAN BUSINESS SCENE?
I think the Australian biz scene is the perfect balance of achievable to enter yet bloody hard to crack! You really have to know your brand and your point of difference and you always have to stay ahead of the game and your competition. The thing I love about it though, is that everyone in the industry is supportive, friendly and willing to help each other out which I appreciate! If you have a good brand and a good product, success will come your way when everything is ready to align. Patience is key.
- FOUR PEOPLE WHO INSPIRE YOU?
Bec Cooper and Bridget Yorston from Bec + Bridge, Eleanor Pendleton from Gritty Pretty, and Emily Weiss from Glossier. They are all such hard-working girl bosses with successful brands, but who are amazing, genuine people.
- YOUR GO-TO BLOGS FOR INSPIRATION?
Elisabeth Heier, Style Heroine, Harper and Harley, Chronicles of Her, Love Shop Share, Badlands Blog and Brooke Testoni to name some faves.
- WHAT’S NEXT FOR YOU AND YOUR BRAND?
For me, over the next 12 months I want to concentrate on expanding the ‘An Organised Life’ brand and product range locally and internationally!