Time for a little showing off! Super chuffed to be able to show you guys some lovely packaging and swing tags we whipped up for the lovely ladies at Bec + Bridge. To say we are in love with that silver foiling is a whopping understatement. After designing some brand new collateral for their first flagship store opening, we had a chat with the girls about the importance of great branding.
HOW WOULD YOU DESCRIBE THE LOOK AND FEEL OF BEC + BRIDGE IN FIVE WORDS? BEC: A mix of fresh, feminine and chic yet fun and relaxed.
HOW IMPORTANT IS THE BRANDING OF BEC + BRIDGE, TO THE SUCCESS OF THE BRAND? BRIDGE: Branding elevates your business and takes it to the next level when it’s done right. From your logo and your retail bags to your website and social media strategy – it’s really important that your branding complements your overall vision. For us personally, branding has definitely helped the success of our business – it shows the Bec + Bridge girl who we are and what our brand is about visually.
WHY DO YOU TAKE PRIDE AND PUT EFFORT INTO THE WAY IN WHICH YOUR CUSTOMERS RECEIVE THIER PARCELS? BEC: Our girl loves the overall brand experience – she expects it from us and we love to deliver on that. We want her to see how fun and feminine Bec + Bridge is. From walking into our beautiful new retail store, or shopping online for a new party dress, to following our travels on Instagram and watching our runway shows live online – it’s important that every pillar of the business gives our customer a Bec + Bridge experience that reflects who we are. This is why we take great pride in making sure our parcels are sent out in an on-brand way. It’s important to make the effort across all aspects of our business.
WHAT’S THE BIGGEST LESSON YOU’VE LEARNT IN THE BRANDING/GRAPHIC SPACE OF YOUR BUSINESS? BRIDGE: Be true to your brand and own your space. Every brand is different and your design should reflect your brand’s personality and image.
BEC: We have also continued to develop our branding and graphic design over the last 15 years. Don’t be afraid to update your branding and keep looking forward.