So, you’ve got your shiny new ABN, a pocketful of dreams, and your head in the clouds. You wanna be the best. I get it.
To really be the best, you need to build a big, brassy brand that elicits curiosity, chemistry and connection, magnetising your dream customers while simultaneously fostering the internal scaffolding of your business. To be the best, you’ve gotta develop more than just a supreme product. You’ll go after premium talent, the sorts of people that light up a room and know how to get things done. You’ll need an impenetrable social media strategy, and epic email marketing. You’ll need to be on top of your finances, your bottom line, and all that ‘tax stuff’. You’ll require words that connect to people, and photography that tells a story. You’ll be certain to create customised content that arouses curiosity and compels people into action. Ultimately, you need to be a business that puts ‘brand’ front and centre, and one that chases down its values at all costs. Phew! There’s a lot to it.
Before your biz can sing like Pavarotti on a hot tin roof, you need to roll those sleeves up and do some serious hard yakka. It’s time to get your fine self equipped with the workbook of your dreams, and the ebook to end all ebooks. If you haven’t purchased it already, we highly recommend you do so, as the two of these combined will really change your life in the most explosive way.
Use the questions, activities, resources and exercises throughout this workbook to find your focus, gain clarity and form the foundations of your fabulous new brand business baby.
We recommend you print this bad boy off, so that you can put pen to paper, or if you’re a savvy digital whizz, feel free to work through it on your computer — it’s up to you! Work at your own pace, but we suggest that you schedule a little bit of time each day to read and work through these pages. Steal away to a cosy, comfortable corner with a trusty pen and maybe a Monte Carlo biscuit, and give yourself space and time to dream a little.
We’re going to teach you how to business.
This workbook is different: it’s practical, accessible and palatable, we won’t be mucking around with the stodgy and cumbersome details. We just want you to be the best in the biz, so pull up your undies and strap on your cape…
Let the adult homework begin!
To get your hands on a copy of our workbook to accompany the Calling the Shots workbook, just click on the link below…