I am allergic to colour, clutter, cats and cryptic text messages. A few other things I know to be true about myself; I’m outrageously impatient and unquestionably decisive. I move extremely fast, but hate being rushed. I’m loyal to the death, but take a while to warm up. I’m an ideas person, not an execution […]
I can’t decide whether it’s because Westfield gives me panic-attack style heebie jeebies, or simply because I just have a strong love for the underdog, either way, I would much prefer to give my money to independent creatives and small businesses who are carving their path and following their dreams this Christmas.
Let’s start with a family-friendly game of Yes/No. Everyone got their paddles at the ready? Do you spend countless hours scrolling through Instagram, unproductively? Do you find yourself constantly comparing your work to others in your industry? Are you are putting off creating something new because you are scared others are doing it better? Do […]
I vividly remember when we moved into our first ‘real’ studio. We upgraded from our quasi-illegal, deeply humbling alleyway warehouse we shared with a family of mice and an abundance of quirky neighbours and moved into a light-filled office above an art gallery in Woollahra. It was beautiful, clean and very on-brand. To our sheer […]
I went to school with a guy named Jackson Jackson. No joke. It’s funny, but it’s no joke. At the time I thought it was weird, I guessed his parents were either stoners, super lazy, or thought it was funny to make a mockery of their very own spawn. Thinking about it now, in retrospect, […]
Before I had my daughter, I assumed my life would seamlessly and swiftly fall ‘back’ into place after my baby was born. She would enter the world effortlessly and gracefully in a similar motion to a dollop of ice cream leaving a scalding hot spoon. We’d fall instantly love and then I’d return to my […]
This is an excerpt from our Calling the Shots Ebook. When I cast my mind back seven big-fat-exhausting years to starting this thing called Smack Bang, I’m instantly awash with nerves, apprehension and the urge to inject a good lashing of valium into my eyeballs. I was 22-years-old and had no idea what I was […]
Correct grammar AND a witty tone of voice – The biggest turn on, ever. Spare me the six pack, body oil and Al Green tunes, my Tinder profile would be all about Merriam Webster approved lingo and dates who know their shit, as opposed to not knowing they’re shit. If you can spin the keyboard […]
It’s safe to say the novelty of “you’ve got mail” has well and truly worn off. We’ve become desensitised, if not a little numb, to the pure magic of shooting a little message out into space and it landing on someone else’s screen. Now, our inboxes feel more like a burden, a chore. And then […]
The 2000s were a magical time. And by magical, I mean delightfully cringe-worthy. In hindsight, we probably should have realised that our butterfly clips and Ed Hardy shirts should have been filed along with cargo pants, flip phones and our MySpace profiles. These statement-making culture trends might have seemed like a good idea at the […]
The art of a successful brand collaboration is like a really comprehensive game of match-making. Sorry to break it to you (especially if you’ve just swiped right for the last time) but if you’re in the business of well, business, then there’s no escaping the constant search for the ideal partner. We’re big advocates of […]
When I tell people I run my own business I see their eyes light up. Like all of a sudden, I’m some hot-shot who constantly has a table reserved at the restaurant of the month and bathes in a bath of marble. As far as I can tell, a lot of people still go a […]
This is an excerpt from our Calling the Shots Ebook. Sometimes, I want to fake my own death and move to The Bahamas. I feel sluggish, lethargic and about as uninspired as a kid in a mortgage broker’s office. Creativity is a fickle thing. And we often feel the furthest from it at approximately 3:14pm […]
If there’s one activity I can really get behind, it’s fake sleeping. But if there’s two, manifesting comes a close second. I believe that; If I want to be a rocket scientist, I can be. If I want to beat Elon Musk at a game of sudoku, I can. If I want to create the […]
Now let’s agree on another thing from the get go, creating killer content takes time, perseverance and loads of gusto. It’s a long, hard road, and to be honest, one that has no final destination. In order to reap the benefits of killer content, you need to be creative, consistent and committed to the cause.
This is an excerpt from our Calling the Shots Ebook. We all have that one friend populating our Insta-feed with seriously perfect, immaculate and downright envy-inducing imagery. Whether it’s an Amalfi throwback, a play-by-play of outfit inspo or some snap-happy moments from a sunshine-filled Saturday, you can always count on them to curate a perfectly […]