Sitting under the big striped circus tent, I remember watching in awe. The juggling act seemed so fun, so measured, so magical, with balls flying high into the sky. 20 years later in the thick of running a business, I can tell you the juggling act has relocated itself in my psyche – it’s moved from the mystery of magic to the corner of chaos and has taken with it the bliss of naivety.
Just like our pal Vanilla Ice (-ice-baby), here at Smack Bang we are all about collaboration. We love partnering up with like-minded souls to create double the ideas and double the awesomeness. One of our fave collaborations to date is our joint effort with the uber energetic Zoë from Seekerloverdreamer, AKA Boss Lady.
After 20 odd years of Nigerian inheritance scams, empty European lottery promises, penis enlargement offers, and monumental amounts of ‘I’m the wife you’ve been searching for’ emails, I think it’s safe to say that the novelty of ‘you’ve got mail’ has well and truly worn off.
We are living in a visual age, it’s true. Now, more than ever, it’s imperative that your brand imagery is in tip-top shape. Good quality photography and consistent imagery are up there on the priority list with a kick-ass logo and super tight copy.
I spend a lot of time trawling the world wide web, (and web it is!) for info and inspo, but mainly for homespo. When I stumble upon a great website I often find it hard to contain my excitement, for this does not happen often.
I can’t even let myself begin to imagine how many hours I’ve whittled away Pinning and scrolling through the maze that is Pinterest. I’ve spent countless nights conjuring up the most elaborate of boards, refining the masterpiece of my online scrapbook.
Ambiguity is the key ingredient for a design disaster. Even a tiny sprinkle of ambiguity can mean the difference between a project doing everything you want and a project sinking faster than a bowling ball in a fish tank.
Push vs. pull strategies – how are you throwing your weight around in the marketing realm? There’s a lot of talk at the moment about ‘pull strategies’ being the latest and greatest superfood of the marketing world. As it turns out, the kale of marketing, Pull, has a good friend who goes by the name of Push, sounds […]
My team can vouch for me when I say this, I am ridiculously obsessed with ensuring the Smack Bang studio is an epic workspace. It’s our sanctuary, our cave, our castle, and we each spend at between 40-60 hours a week here.
I’ve always found it super hard to write about myself. When asked the big questions like ‘Who am I?’ The best part of my brain melts faster than Frosty the Snowman in the summer sun and the nervy rash creeps up my neck.
Choosing a great brand name ain’t easy, but it sure is important. A brand name is how a company introduces itself, it is the very first impression. Here’s my checklist of 8 characteristics for a killer brand name…
Imagine for a second, sitting down at your computer, and before your fingertips even touch the keyboard, you have an endless flow of amazing ideas supported by an immaculate vocabulary. Your fingertips can hardly move fast enough to keep up with your mind and the page in front of you fills with ease.
The demands of life, let alone the demands of running your own business can have you so busy caught up in the day-to-day, that you lose sight of the important things that need to be done. If you’re not consciously aware, you can easily place up all of your time and energy to the sacrificial gods of your day-to-day task list.
For small businesses, ‘you are what you share’ really does ring true. There’s nothing sadder than a tumbleweed blowing through a Twitter account that was set up and forgotten after only one lonely tweet. Not sharing is a sure fire way to see your business’ social media platform fizzle faster than a dud firework.