Imagine for a second, sitting down at your computer, and before your fingertips even touch the keyboard, you have an endless flow of amazing ideas supported by an immaculate vocabulary. Your fingertips can hardly move fast enough to keep up with your mind and the page in front of you fills with ease.
The demands of life, let alone the demands of running your own business can have you so busy caught up in the day-to-day, that you lose sight of the important things that need to be done. If you’re not consciously aware, you can easily place up all of your time and energy to the sacrificial gods of your day-to-day task list.
I’ve learnt a lot from this phrase. Be it directly or conversely, I owe a lot of my achievements to my old friend do it right the first time. In a similar way to our buddy start as you wish to finish, I believe that it is so important to set up the right foundations before launching into something of great aptitude.
For small businesses, ‘you are what you share’ really does ring true. There’s nothing sadder than a tumbleweed blowing through a Twitter account that was set up and forgotten after only one lonely tweet. Not sharing is a sure fire way to see your business’ social media platform fizzle faster than a dud firework.