The demands of life, let alone the demands of running your own business can have you so busy caught up in the day-to-day, that you lose sight of the important things that need to be done. If you’re not consciously aware, you can easily place up all of your time and energy to the sacrificial gods of your day-to-day task list.
For small businesses, ‘you are what you share’ really does ring true. There’s nothing sadder than a tumbleweed blowing through a Twitter account that was set up and forgotten after only one lonely tweet. Not sharing is a sure fire way to see your business’ social media platform fizzle faster than a dud firework.