For me, starting a business at 22 could have been described as a case of insanity. I was a college dropout with $300 to my name, and had absolutely no clue as to what I was doing. But,  I knuckled down, stuck to my vision and worked. my. ass. off. My business and I […]

Do you ever have those thoughts of ‘Thank GOD I don’t have that haircut anymore?’ Like when I look back at photos from the early 2000s and realise that I had a peroxide blonde mullet? #nojoke Or looking back at that dreadful 90s outfit you donned as a kid and thank your lucky stars that […]

The single greatest thing about still being in the womb in the ‘80s was that I skipped out on having to decide between baggy “MC Hammer” pants or yellow leggings with pink leg warmers. Phewww. The single greatest thing about being a child in the ’90s, (aside from butterfly hair clips and Hey Arnold’s football […]

I have tried, and failed, god knows how many times to cook sausages for the adult portion of my life. And I know why. I rush it. Every. Single. Sizzling. Time. I think my partner and I have avoided close calls with salmonella at least eleventy thousand times now. I just can’t stand to wait […]

Ainslie Murray is just one of the many clever (and super busy) cookies that took the time to contribute to our Calling the shots ebook so take note as she shares her tips on writing a killer tagline, as told in her own words. Nike said ‘just do it’, Apple told you to ‘think different’ and when someone […]

It’s laughable how easy it is to set up a business nowadays. Jump online, register your ABN, secure your domain name and print yourself a cheesy little business card. It’s so easy you can do it whilst you’re hiding on the loo at your current job in between a quick game of Words with Friends […]

It’s 5:30 in the morning and I’m sitting in my office at home. I’ve got a cup of scorching hot chai next to me, the candle is lit and I’m pretending that I’m not distracted by the next door neighbour’s raucous pool filter. Getting to my desk before the sun rose this morning was more challenging than holding pigeon pose in yesterday’s yoga class, and has less endorphin reward at the end of it.

“What would Michelle Obama do in your shoes?” It was a strange question, coming from a business coach I’d asked for guidance on how to get myself out of a rut, but she had a point. My first thought – Michelle would probably die of embarrassment if she tried to wear my shoes… since lately […]

What separates good from great is everything. Raise your hand if you’ve ever had to call your internet provider for technical support. Now raise your other hand if you: • Had to wait on hold for hours listening to some heinous rendition of Celine Dion’s My Heart Will Go On. • Got passed from technician […]

It was 42 minutes into my call center experience that I began to think, ‘Far out, I wish I could wait on hold just a little longer so I can hear this violating rendition of a Tina Turner song yet again’.

‘Are these people on crack?!’ was the first thought that came to mind as I read the blog title, ‘How to achieve a work/life balance in three easy steps’. Three easy steps and the key to happiness, balance and sweet apple pie is in your hands? Sure, and I’m a five-time world pole vaulting champion.

If there’s one thing the Russians are known for, it’s their ability to drink massive amounts of alcohol. If you don’t believe me, note this: the word “vodka” is actually derived from the word “voda”, which means “water” in Russian. Either they’re confused, or too inebriated to know the difference.

We first met Fi Nguyen when she came to us looking for a fresh, new logo and website for her business Girl Friday IP, a modern business that guides creatives and small businesses through the foggy world of intellectual property. Right from the get-go we knew Fi had that something special about her. She was smart, she was funny and just downright cool.

This is an excerpt from our Calling the Shots Ebook. I remember being a gangly-legged and gap-toothed 16-year-old back in Year 10 facing the long, hard, somewhat poignant decision of selecting my HSC subjects. Art, Textile Design and English were certainly high on the priorities list. IT, however, not so much. I always thought IT […]

Have you ever had a girlfriend call you up after a date gushing that she is falling head over heels for old Mr McDate-Date, only he has the personality of a stale bread loaf? Of course not, because your friends are clever and bubbling over with self-worth and discernment.

2017 was (to use a technical term) a doozy. We moved studios, launched a new website, launched our new portfolio, worked with over 100 new clients, wrote and launched an ebook and created an exciting new product (you’ll find out soon!). I bought a house, moved out of Sydney, did some renovations, brought on a […]