My first thought — Juicy! No, I’m not talking about that horrid clothing label circa early 2000s when for some ungodly reason the people of LA couldn’t get enough diamontes, candy pink and fake gold bling to satiate their cravings.
You know that saying, “you can’t see the forest through for the trees”? Well, same goes for business, except it’s more like you can’t see the Friday night rosé over the metaphorical mountain of unread emails lurking in your inbox. To a degree we love it, we need to be needed and feel the rush that a […]
Shitty days bite you in the butt when you least expect it. You know those days? The ones where you somehow manage to sprinkle salt on your cereal, you can’t find that pesky right sock, you spill your coffee all over your phone and you arrive at work only to realise it’s Saturday?
She’s got the booty, the beau and the beb. She’s also got 50 million followers on Twitter. That’s more than McDonald’s, Nike, Coca-Cola and Donald Trump combined. Say what you will about her or her extravagant reality empire, Kim Kardashian is a powerhouse in the social media realm.
If you love stories like I love stories (ie. even more than Argentinian Malbec, fresh sheets and working wifi combined), then you’ll know that the ability to tell a compelling brand story is an incredibly beautiful thing.
Back in January, I was going to be the next Steve Jobs. I had world domination pulsing through my veins and more creative energy than a 4-year-old jacked up on red frogs and fire engine spiders. I had plans as great as Presidency and goals as long as my legs. The world truly was my oyster and I was ready to show it exactly who was boss.
It’s true. I’m a self-confessed Type-A personality. At the age of 6, I was hell-bent on winning the every colouring-in competition I could find. At 12, it was the national basketball league. At 18, it was the who could wear the best shade of fluoro eye shadow. And now at 27, it’s all about being the very best business owner I can possibly be.
Fun fact: Most business owners don’t die of starvation, they die of indigestion – being gluttons for bright, shiny things that overwhelm rather than satisfy their primary business objectives. Naturally, a business owner is a business owner because they have had a bright idea. There are light bulbs ding-dinging overhead at a million miles an […]
Ever been hit by a snowball in the face? Yeah, it stings. Tell you what also stings? Pulling 70 hours weeks while your mates are out partying, gallivanting the globe, or bingeing on the next must-see Netflix series. In the not-too-distant past, I was an ambitious 22-year old who had dropped out of my fourth […]
The prospect of facing work-mode work after a pudding and pina colada drenched holiday sure is a quick slap to the face. Last week, I was cooling my jets in the bluest of oceans and filling my belly with more prawns than I’d like to admit.
If there’s one thing I know from my extensive legal training binge-watching Law and Order and Ally McBeal during my HSC study period, it’s that building a brand is of little use if it’s not meticulously protected. Trademarks are real, and they are also real-ly useful if you’re serious about building a mega-brand.
Admit it, you’ve got goals the length of an awards night speech. Financial goals, career goals, lifestyle goals, hair goals, heck, you’ve even got #squadgoals — there are never too many goals one can have in this rapidly evolving landscape of reaching for the stars that converging technologies allow us. But what about creative goals?
Have you ever had a girlfriend call you up after a date gushing that she is falling head over heels for old Mr McDate-Date, only he has the personality of a stale bread loaf? Of course not, because your friends are clever and bubbling over with self-worth and discernment.