The prospect of facing work-mode work after a pudding and pina colada drenched holiday sure is a quick slap to the face. Last week, I was cooling my jets in the bluest of oceans and filling my belly with more prawns than I’d like to admit.
If there’s one thing I know from my extensive legal training binge-watching Law and Order and Ally McBeal during my HSC study period, it’s that building a brand is of little use if it’s not meticulously protected. Trademarks are real, and they are also real-ly useful if you’re serious about building a mega-brand.
Admit it, you’ve got goals the length of an awards night speech. Financial goals, career goals, lifestyle goals, hair goals, heck, you’ve even got #squadgoals — there are never too many goals one can have in this rapidly evolving landscape of reaching for the stars that converging technologies allow us. But what about creative goals?
Have you ever had a girlfriend call you up after a date gushing that she is falling head over heels for old Mr McDate-Date, only he has the personality of a stale bread loaf? Of course not, because your friends are clever and bubbling over with self-worth and discernment.
You won’t find the answer to life’s big questions online (nor, as previously imagined, inside a delectable fortune cookie). So from where do we derive value? Is it as simply as the nature versus nurture discussion? Are we conditioned to value what those before us have valued?
Starting a business is a tough…business. There’s planning and strategy, turmoil and fretting, excitement and relief — simultaneously. It’s a bit like all the emotions you experience while watching The Bachelorette, except you possibly cry a little more in real life.
I don’t claim to be an expert on many topics, but I have learned a couple of things in my 27 cycles around the earth. And the chief pearl of wisdom that I’d like to leave as a legacy and pass on to generations to come is this: never share your email address with Alibaba.
Let’s just say you’re driving the car. And listening to the news while eating a dirty kebab, talking to your mum over loud speaker while planning your wedding inside your head. Simultaneously wondering whether old Aunt Mae would mind being seated next to your hill-billy-pot-smoking cousin, Dave. Pretty amazing right?
‘Are these people on crack?!’ was the first thought that came to mind as I read the blog title, ‘How to achieve a work/life balance in three easy steps’. Three easy steps and the key to happiness, balance and sweet apple pie is in your hands? Sure, and I’m a five-time world pole vaulting champion.
I’m not sure about you, but about 12 months into business I had this pivotal moment where the clouds parted and I realised that being your own boss was actually code for spending the rest of your life inside your inbox.
The first time I listened to Survivor by Destiny’s Child, I was red-cordial high. It was at my year 6 Summer Disco and I was an awkwardly lanky 12 year old spinning out on sugar and the excitement of twirling round a school hall ‘rocking’ the dancefloor.
It’s our fault. We screwed it up from the start. We gave a word the wrong meaning. The dudes from Collins got it wrong. The peeps behind Merriam Webster missed the memo. Even the guys from Macmillan stuffed it up.
The day I realised that I knew my business better than anyone else was a day worthy of endless fist pumping and champagne showers. I am the only person who can rock my own socks, float my own boat, ping my own pong and coca my own cola. Nobody knows my biz better than me.
Let’s talk about the April Fool’s Day joke of the century. In 1994, a popular American news broadcaster reported that companies such as Apple, Pepsi, KFC and GAP were offering appealing discounts to teenagers who would tattoo their bodies with corporate logos.
And so, the honest truth: I never even graduated, and I never threw a tasselled hat into the air or posed in awkward photos sandwiched between my parents. Annnnd I guess while I’m in confession I may as well add that I’ve never had to submit a job application within the design field, nor have I ever stepped foot inside of a design agency that wasn’t my own.
Pop quiz. What is the goal of any content? To get it seen, read, loved and shared. Duh. Now let’s agree on another thing from the get go: creating killer content takes time, perseverance and loads of gusto. It’s a long, hard road, and to be honest, one that has no final destination. In order to reap […]