Way back in 1964, athlete Phil and his coach Bill laced up their runners, shook each other’s hands and got to building an empire known as Blue Ribbon Sports. In their first year of business, Phil and Bill sold 1300 pairs of runners for $8,000 USD.
Back in January, I was going to be the next Steve Jobs. I had world domination pulsing through my veins and more creative energy than a 4-year-old jacked up on red frogs and fire engine spiders. I had plans as great as Presidency and goals as long as my legs. The world truly was my oyster and I was ready to show it exactly who was boss.
This post is written by our uber talented copywriter, Jenny. This ridiculously funny gal is not only a sun-loving New York dreamer with a solid addiction to red wine, but she’s a wordsmith with serious writing pizzazz and we love her for it…
Fun fact: Most business owners don’t die of starvation, they die of indigestion – being gluttons for bright, shiny things that overwhelm rather than satisfy their primary business objectives. Naturally, a business owner is a business owner because they have had a bright idea. There are light bulbs ding-dinging overhead at a million miles an […]
Ever been hit by a snowball in the face? Yeah, it stings. Tell you what also stings? Pulling 70 hours weeks while your mates are out partying, gallivanting the globe, or bingeing on the next must-see Netflix series. In the not-too-distant past, I was an ambitious 22-year old who had dropped out of my fourth […]
I read this book as I traversed Highway 1 from Southern California, right up to Yosemite. What. A. Dream. When I flick through the pages, I’m transported to the ultimate cruise-fest of winding roads that weave their way along coast-hugging cliffs and through deep-untouched forests, to the soundtrack of Fleetwood Mac blasting through the speakers of my dodgy hire car.
The prospect of facing work-mode work after a pudding and pina colada drenched holiday sure is a quick slap to the face. Last week, I was cooling my jets in the bluest of oceans and filling my belly with more prawns than I’d like to admit.
Jade is our studio manager/copywriter, and she is usually cool and calm as they come but like the rest of us, stress seems to creep its way into her busy life – full-time work, freelance writing on the side, planning a wedding, renovating and taking care of her baby dog will do that to a girl! In a bid to ring in the new year sans the stress, we asked Jade to help a mate out and share her simple tips on creating a zen environment and as a result, a much more zen you. Take it away, Jade!
Now, we can all nod our heads in agreeance that we’ve all heard of the acronym ‘SEO’, and we also know that the better your site’s SEO the easier it is for your audience to find you. Sounds simple enough, but if you’re a newbie in the online space then moving up the ranks in Google is no easy feat, but lucky for you, we’ve teamed up with the legends at Web Refresh to give us a rundown on the simple things you can do attract more traffic to your site.
If there’s one thing I know from my extensive legal training binge-watching Law and Order and Ally McBeal during my HSC study period, it’s that building a brand is of little use if it’s not meticulously protected. Trademarks are real, and they are also real-ly useful if you’re serious about building a mega-brand.
Admit it, you’ve got goals the length of an awards night speech. Financial goals, career goals, lifestyle goals, hair goals, heck, you’ve even got #squadgoals — there are never too many goals one can have in this rapidly evolving landscape of reaching for the stars that converging technologies allow us. But what about creative goals?
Free beer, foosball tables, fully stocked fridges, fireman poles and fairy bread. The big-wigs in company culture have really lifted the bar for us all, haven’t they? Between Google, Facebook and Red Bull, today’s most envied offices look more like a playground for adults than a place of business. Over the last few years we’ve […]
Creative minds need to refuel to stay sharp. When we’re tired and stressed, we can easily become burnt out from having found the limits of our creativity. Being creative on demand is hard, but it’s even harder when you’ve run out of gas and are stranded in the middle of a creatively parched desert trying to balance conflicting needs.