Remember how you used to throw together some breakfast in the morning without caring whether people knew you were sampling colour-explosion acai bowl or some defrosted bread whacked in the toaster and lathered in peanut butter?
Keeping up with the Joneses is a thing. ‘Tis true, brands are judged by the company they keep. We all know that Dr Pepper Lipsmackers were a sure fire success, and that co-branding is being used increasingly by companies of all sizes and locations to increase brand recognition, awareness and sales.
As I trawled the interwebs on my casual morning perusal, I read this remark on a less than credible looking site and thought to myself, ‘I bet this dude is a burnt-out, cynical man with a bad haircut. Bless his cotton socks and his big fat opinion, but no.’ That’s the best thing about the internet, right? We’ve all got a soapbox to preach from; at the moment mine is a comfy lounge, cup of tea and and furry, warm bottom belonging to my kelpie.
Way back in 1964, athlete Phil and his coach Bill laced up their runners, shook each other’s hands and got to building an empire known as Blue Ribbon Sports. In their first year of business, Phil and Bill sold 1300 pairs of runners for $8,000 USD.
This post is written by our uber talented copywriter, Jenny. This ridiculously funny gal is not only a sun-loving New York dreamer with a solid addiction to red wine, but she’s a wordsmith with serious writing pizzazz and we love her for it…
Just as some people are naturally gifted with impeccable jaw lines, unbelievable Rubik’s cube skills, an incredibly extensive vocabulary, or the karaoke talent rivalling Cameron Diaz in My Best Friend’s Wedding (anyone??), some humans are naturally gifted at remaining creative even during the driest of seasons.
Stuck in the valley of indecision and self-doubt? Getting your act (read: portfolio) together can be a scary thing! But have no fear – we’re here to help with a few tantalizing tricks of the trade, plus a free worksheet that’ll whip you into shape.
Ever tried to put an Ikea flat pack together? You start out with great intentions, reading the instructions, inspecting the screws – but ten minutes and little bit of confidence later, those instructions are being used as a coaster and you’re free styling the assembly. End result? A nice attempt, but a slightly wonky, ill-fitting and untrustworthy chair.
Occasionally, I look at my calendar and I want to shave my head, bash my car with an umbrella and generally descend into the madness of Britney circa 2007. You all know the feeling: there’s client meetings to be had, staff training to be co-ordinated, deadlines to be defeated.
The Smack Bang studio is a constant party. There’s a strong scent of countless coffees, an echoing effect of laughter, a trail of bad jokes, good vibes, plenty of tunes, the occasional alcoholic beverage and an endless bounty of people coming in and out of our glass doors.
It’s true, I can honestly say that since starting up my business nearly 5 years ago, I have had my little Smack Bang rolling record playing out in the back of my brain non-stop. Whether I’m scrubbing dishes, sipping cider on a balcony with best mates or reclining on an isolated beach in the middle of nowhere, it’s always playing.
One of the simplest and most powerful time management techniques I’ve learned in my business so far, with big thanks to my business mentor Pru, from The Owner’s Collective, is the rule of three. This way of working has transitioned me from reactionary to structured (disclaimer; 90% of the time). Its power lies in its simplicity!