Well, we live in a world of overload, everywhere we go we are bombarded with messages and motives. As a business, you need to be able to cut through the crap and stand out from the trash yard of too much. To attract these ideal clients, you need to be supercalifragilisticexpialidocious (thanks spell-check!).
One of the simplest and most powerful time management techniques I’ve learned in my business so far, with big thanks to my business mentor Pru, from The Owner’s Collective, is the rule of three. This way of working has transitioned me from reactionary to structured (disclaimer; 90% of the time). Its power lies in its simplicity!
So, you’ve developed an outstanding product or service or campaign, but the world still needs to know all about it? You know who your audience is, or should be, but how do you reach, captivate and keep their attention? And even better, inspire action? Following the expert advice of PR and marketing agency, Compass Studio, […]
We think anyone that’s getting somewhat serious about their biz should have a ‘legal guy’ just like ours. He’s our go-to for all things Law and Order, solves problems like it ain’t no thang and is often seen some pretty damn dapper get-up.
Hello. Here are ten things I’m currently coveting and seriously loving hard right this minute. Although the Headspace app, linen sheets, anything written by Seth Godin and Alpha-H Liquid Gold (face-changing) are long term stayers on my list of forever favourites; these ten bad boys are sparking major joy at the moment and have me gushing to all my mates about their greatness.
Ever copped a snowball to the face? It stings. I’ll tell you what else stings? Executing an epic marketing campaign that directs the right gang of customers to your website, but no-one purchases a g-damn thing. They don’t even submit a cheeky little ‘hello’ through that cute AF contact form of yours.
Having an Instagram strategy in place is one of the smartest ways you can invest in your business, and it’s free. Whether you’re a lone ranger or a small business owner, having a killer Instagram account is an invaluable tool to be seen, to be heard and to interact with your target market – post a pic, get some likes and add a couple of hashtags and voilà you’re #instafamous…. if only?
Starting a business is a tough…business. There’s planning and strategy, turmoil and fretting, excitement and relief — simultaneously. It’s a bit like all the emotions you experience while watching The Bachelorette, except you possibly cry a little more in real life.
Usually my days are spent at a workbench, be that of the jewellery making kind with fine tip diamond burs and needlepoint files or the sculpture making kind with chisels and hammers but lately, I have been taking a well-earned break while I settle into my new digs.
Something a lot of people don’t realise when committing to full-time freelancing is that they’re essentially taking on six jobs in one! Say you’re a designer – five days a week of designing sounds pretty good right? Right, except unfortunately there’s also the not-so-good tasks that you’ve got to make time for if you want your business to grow and flourish.
Every day you wake up, take one glance at your Insta feed and it seems that everyone is living the ‘freelance dream’, wining and dining and sunning and cheersing and laughing and flat-laying and literally just laying all over the world. You sigh in disbelief because you are living the unfiltered reality version of freelancing.
Speed dating. Two words that run chills up my spine. Luckily, I’ve never had to partake in such a terrifying ordeal, but nevertheless, there’s nothing that makes my palms sweat more than having minimal time to both meet a new person and impress them. Sound familiar? Does your heart rate skyrocket at the mere thought of it, too?
I’m not sure about you, but about 12 months into business I had this pivotal moment where the clouds parted and I realised that being your own boss was actually code for spending the rest of your life inside your inbox.
Launching a consultancy when my daughter was four months old was based more on opportunity than a life long dream but it has been the best decision I have ever made. I spent a decade working in marketing, strategy, and PR for many incredible businesses, but after Sunny was born, my ‘why’ changed.
The process of raising capital for my tech startup Collabosaurus has been eye-opening in more ways than one. Not only is it a brisk shove into a new perspective, it has really been a process that’s forced me to take stock of how far we’ve come.
The day I realised that I knew my business better than anyone else was a day worthy of endless fist pumping and champagne showers. I am the only person who can rock my own socks, float my own boat, ping my own pong and coca my own cola. Nobody knows my biz better than me.