Launching a consultancy when my daughter was four months old was based more on opportunity than a life long dream but it has been the best decision I have ever made. I spent a decade working in marketing, strategy, and PR for many incredible businesses, but after Sunny was born, my ‘why’ changed.
The process of raising capital for my tech startup Collabosaurus has been eye-opening in more ways than one. Not only is it a brisk shove into a new perspective, it has really been a process that’s forced me to take stock of how far we’ve come.
The day I realised that I knew my business better than anyone else was a day worthy of endless fist pumping and champagne showers. I am the only person who can rock my own socks, float my own boat, ping my own pong and coca my own cola. Nobody knows my biz better than me.
Imagine selling your business for a casual $22 million? What would you do with that much money? Me? Oh, I would for sure blow it on the fancy things, you know those sheets that have about a 50 bajillion thread count and imported straight from the Egyptian pyramids with Cleopatra’s blessing?
And so, the honest truth: I never even graduated, and I never threw a tasselled hat into the air or posed in awkward photos sandwiched between my parents. Annnnd I guess while I’m in confession I may as well add that I’ve never had to submit a job application within the design field, nor have I ever stepped foot inside of a design agency that wasn’t my own.
It looks like a crew of teenage girls converged for a fluoro party with post-it notes and artliner pens. And scraps of paper. And paperwork I should have dealt with ages ago. There is what appears to be a designated section for empty teacups and a graveyard of scrunched up notes. There are three items that I’m unable to identify and two empty lunch containers that should most definitely go in the bin rather than the dishwasher.
Whether you’re leaving the very safe and cosy nest that is your day job or earning a little extra cashola outside of your nine-to-five, Felicity Farncomb, our bloody brilliant Senior Designer, and all-round creative gem (seriously this girl oozes creativity!), is giving you her tried and tested advice when it comes to the world of freelance. Flick’s been there, done that and still doing it, all the while holding down a full-time gig and maintaining happy home life.
The other day, I spent a solid 25 minutes explaining the nuances and systemic problems of an off-brand car decal to my boyfriend. How he is still with me after 8 years of overthinking and out-loud rambling sessions about the ins and outs of branding, I have no idea. After feeling his cold blank stare of apathy hit my face, I realised this topic was better suited to a blog post than his ears.
Remember how you used to throw together some breakfast in the morning without caring whether people knew you were sampling colour-explosion acai bowl or some defrosted bread whacked in the toaster and lathered in peanut butter?
Ben Nash is a Financial Adviser and the founder of Pivot Wealth, a money management company that helps young professionals make smart money choices. Today, Ben ever-so-kindly gives us his tips on how to launch your business with the minimal amount of sacrifice. These days it’s becoming more and more common to want to cast […]
Keeping up with the Joneses is a thing. ‘Tis true, brands are judged by the company they keep. We all know that Dr Pepper Lipsmackers were a sure fire success, and that co-branding is being used increasingly by companies of all sizes and locations to increase brand recognition, awareness and sales.
As I trawled the interwebs on my casual morning perusal, I read this remark on a less than credible looking site and thought to myself, ‘I bet this dude is a burnt-out, cynical man with a bad haircut. Bless his cotton socks and his big fat opinion, but no.’ That’s the best thing about the internet, right? We’ve all got a soapbox to preach from; at the moment mine is a comfy lounge, cup of tea and and furry, warm bottom belonging to my kelpie.
If you love stories like I love stories (ie. even more than Argentinian Malbec, fresh sheets and working wifi combined), then you’ll know that the ability to tell a compelling brand story is an incredibly beautiful thing.
It’s true. I’m a self-confessed Type-A personality. At the age of 6, I was hell-bent on winning the every colouring-in competition I could find. At 12, it was the national basketball league. At 18, it was the who could wear the best shade of fluoro eye shadow. And now at 27, it’s all about being the very best business owner I can possibly be.