Everyone knows that feeling of having your very own ‘local’. Let’s say your particular local comes in the form of a cosy cafe, where the barista knows your name, understands your indulgent coffee order and is beginning to learn your life story.
Creative minds need to refuel to stay sharp. When we’re tired and stressed, we can easily become burnt out from having found the limits of our creativity. Being creative on demand is hard, but it’s even harder when you’ve run out of gas and are stranded in the middle of a creatively parched desert trying to balance conflicting needs.
‘You never get a second chance to make a first impression.’ Who was it that said that? Socrates? Einstein? Beyoncé? Aside from the fact that cliché sayings make me want to dip my face in boiling hot lava, this one actually rings true.
More often than not, these gawky gatherings are a hotbed of cold cabanossi, contrived conversation and well rehearsed elevator pitches. Whenever I get invited to accompany someone to a networking event, a small part of me dies on the inside.
Free beer, foosball tables, fully stocked fridges, fireman poles and fairy bread. The big-wigs in company culture have really lifted the bar for us all, haven’t they? Between Google, Facebook and Red Bull, today’s most envied offices look more like a playground for adults than a place of business. Over the last few years we’ve […]
The year was 1991. Wacko Jacko’s ‘Black Or White’ was on the air and a busty blonde named Pammie ran in super slomo along a Californian beach in THAT red onepiece. Something else rather clever was brewing that year too.
It’s one thing to develop an innovative product, but as the Microsoft dudes know, you need killer branding, sleek design and an ‘i’ in front of your product names to really boost your brand to infinity and beyond.
Back at school it was as simple as yellow, blue and red. Get a bit crafty, smoosh your fingers around and voila! You’ve got yourself some secondary colours, good for you, now off to recess you go to chow down those vegemite and cheese saos, with a side of choccy milk.
Just in case you were wondering, I like emails about as much as I like poking myself in the eye with wasabi infused chop-sticks. It’s tedious, it’s time-consuming and chews up way too many hours in a day. I can’t wait until the day that we refine our telepathy skills and just send our thoughts to one another through the atmosphere. Man is that going to be fun, and weird.
Sitting under the big striped circus tent, I remember watching in awe. The juggling act seemed so fun, so measured, so magical, with balls flying high into the sky. 20 years later in the thick of running a business, I can tell you the juggling act has relocated itself in my psyche – it’s moved from the mystery of magic to the corner of chaos and has taken with it the bliss of naivety.
Just like our pal Vanilla Ice (-ice-baby), here at Smack Bang we are all about collaboration. We love partnering up with like-minded souls to create double the ideas and double the awesomeness. One of our fave collaborations to date is our joint effort with the uber energetic Zoë from Seekerloverdreamer, AKA Boss Lady.
Some brands grow on you like a colony of E. Coli on a room temperature steak. Others however, lose their lustre and begin to fade as time goes on. A strong brand is one that evolves and keeps up with its environment.
After 20 odd years of Nigerian inheritance scams, empty European lottery promises, penis enlargement offers, and monumental amounts of ‘I’m the wife you’ve been searching for’ emails, I think it’s safe to say that the novelty of ‘you’ve got mail’ has well and truly worn off.