Way back in 1964, athlete Phil and his coach Bill laced up their runners, shook each other’s hands and got to building an empire known as Blue Ribbon Sports. In their first year of business, Phil and Bill sold 1300 pairs of runners for $8,000 USD.
This post is written by our uber talented copywriter, Jenny. This ridiculously funny gal is not only a sun-loving New York dreamer with a solid addiction to red wine, but she’s a wordsmith with serious writing pizzazz and we love her for it…
Just as some people are naturally gifted with impeccable jaw lines, unbelievable Rubik’s cube skills, an incredibly extensive vocabulary, or the karaoke talent rivalling Cameron Diaz in My Best Friend’s Wedding (anyone??), some humans are naturally gifted at remaining creative even during the driest of seasons.
Stuck in the valley of indecision and self-doubt? Getting your act (read: portfolio) together can be a scary thing! But have no fear – we’re here to help with a few tantalizing tricks of the trade, plus a free worksheet that’ll whip you into shape.
Ever tried to put an Ikea flat pack together? You start out with great intentions, reading the instructions, inspecting the screws – but ten minutes and little bit of confidence later, those instructions are being used as a coaster and you’re free styling the assembly. End result? A nice attempt, but a slightly wonky, ill-fitting and untrustworthy chair.
Occasionally, I look at my calendar and I want to shave my head, bash my car with an umbrella and generally descend into the madness of Britney circa 2007. You all know the feeling: there’s client meetings to be had, staff training to be co-ordinated, deadlines to be defeated.
The Smack Bang studio is a constant party. There’s a strong scent of countless coffees, an echoing effect of laughter, a trail of bad jokes, good vibes, plenty of tunes, the occasional alcoholic beverage and an endless bounty of people coming in and out of our glass doors.
It’s true, I can honestly say that since starting up my business nearly 5 years ago, I have had my little Smack Bang rolling record playing out in the back of my brain non-stop. Whether I’m scrubbing dishes, sipping cider on a balcony with best mates or reclining on an isolated beach in the middle of nowhere, it’s always playing.
One of the simplest and most powerful time management techniques I’ve learned in my business so far, with big thanks to my business mentor Pru, from The Owner’s Collective, is the rule of three. This way of working has transitioned me from reactionary to structured (disclaimer; 90% of the time). Its power lies in its simplicity!
Everyone knows that feeling of having your very own ‘local’. Let’s say your particular local comes in the form of a cosy cafe, where the barista knows your name, understands your indulgent coffee order and is beginning to learn your life story.
Creative minds need to refuel to stay sharp. When we’re tired and stressed, we can easily become burnt out from having found the limits of our creativity. Being creative on demand is hard, but it’s even harder when you’ve run out of gas and are stranded in the middle of a creatively parched desert trying to balance conflicting needs.
‘You never get a second chance to make a first impression.’ Who was it that said that? Socrates? Einstein? Beyoncé? Aside from the fact that cliché sayings make me want to dip my face in boiling hot lava, this one actually rings true.
More often than not, these gawky gatherings are a hotbed of cold cabanossi, contrived conversation and well rehearsed elevator pitches. Whenever I get invited to accompany someone to a networking event, a small part of me dies on the inside.