So you’re nearing the finish line, you’ve decided on a logo and your designer has nailed the brand look and feel. Now what?! How do you actually use the logo?

After 20 odd years of Nigerian inheritance scams, empty European lottery promises, penis enlargement offers, and monumental amounts of ‘I’m the wife you’ve been searching for’ emails, I think it’s safe to say that the novelty of ‘you’ve got mail’ has well and truly worn off.

We are living in a visual age, it’s true. Now, more than ever, it’s imperative that your brand imagery is in tip-top shape. Good quality photography and consistent imagery are up there on the priority list with a kick-ass logo and super tight copy.

I spend a lot of time trawling the world wide web, (and web it is!) for info and inspo, but mainly for homespo. When I stumble upon a great website I often find it hard to contain my excitement, for this does not happen often.

I can’t even let myself begin to imagine how many hours I’ve whittled away Pinning and scrolling through the maze that is Pinterest. I’ve spent countless nights conjuring up the most elaborate of boards, refining the masterpiece of my online scrapbook.

Ambiguity is the key ingredient for a design disaster. Even a tiny sprinkle of ambiguity can mean the difference between a project doing everything you want and a project sinking faster than a bowling ball in a fish tank.

Well, we live in a world of overload, everywhere we go we are bombarded with messages and motives. As a business, you need to be able to cut through the crap and stand out from the trash yard of too much. To attract these ideal clients, you need to be supercalifragilisticexpialidocious (thanks spell-check!).

Push vs. pull strategies – how are you throwing your weight around in the marketing realm? There’s a lot of talk at the moment about ‘pull strategies’ being the latest and greatest superfood of the marketing world. As it turns out, the kale of marketing, Pull, has a good friend who goes by the name of Push, sounds […]

My team can vouch for me when I say this, I am ridiculously obsessed with ensuring the Smack Bang studio is an epic workspace. It’s our sanctuary, our cave, our castle, and we each spend at between 40-60 hours a week here.

I’ve always found it super hard to write about myself. When asked the big questions like ‘Who am I?’ The best part of my brain melts faster than Frosty the Snowman in the summer sun and the nervy rash creeps up my neck.

Choosing a great brand name ain’t easy, but it sure is important. A brand name is how a company introduces itself, it is the very first impression. Here’s my checklist of 8 characteristics for a killer brand name…

I can’t decide whether it’s because Westfield gives me panic-attack style heebie jeebies, or simply because I just have a strong love for the underdog, either way, I would much prefer to give my money to independent creatives and small businesses who are carving their path and following their dreams this Christmas.

Imagine for a second, sitting down at your computer, and before your fingertips even touch the keyboard, you have an endless flow of amazing ideas supported by an immaculate vocabulary. Your fingertips can hardly move fast enough to keep up with your mind and the page in front of you fills with ease.

The demands of life, let alone the demands of running your own business can have you so busy caught up in the day-to-day, that you lose sight of the important things that need to be done. If you’re not consciously aware, you can easily place up all of your time and energy to the sacrificial gods of your day-to-day task list.

I’ve learnt a lot from this phrase. Be it directly or conversely, I owe a lot of my achievements to my old friend do it right the first time. In a similar way to our buddy start as you wish to finish, I believe that it is so important to set up the right foundations before launching into something of great aptitude.

One of the most important pieces of advice I was ever given was, ‘You don’t need more hours in the day, you need more psychological bandwidth’.