What made you choose an agency like Smack Bang for your project?
All of their work is amazing. Every brand they work with, no matter what product or category it might be for, their shots are perfect. Plus, the SBD team understood what we needed. Cetaphil has been around for over 70 years, which means the packaging and first impression of the brand might not be as “trendy” and “glamorous” as some of these new brands available on the market. The SBD team were able to style every shot so that Cetaphil didn’t lose its identity but was presented in a modern and clean way, was amazing to watch and see the finished product.
How has the new visual content help with your latest campaign?
We are only in the initial stages of rolling out our new campaign, but we can not wait for it to start infiltrating peoples feeds and stories. The feedback from those that have seen the new images, is unanimous – everyone loves it.
Being in such a competitive industry, how do you manage to differentiate yourself and what would your top tips for others looking to stand out from the crowd be?
As a brand with a long standing heritage, we need to make sure that we stick to what we are known for. Cetaphil is a dermatologist recommended brand of products for sensitive skin, that always needs to be at the forefront of our message and marketing campaigns. Advice for others looking to stand out from the crowd, don’t try and be everything to everyone. Pick what you are good at and stick to it.
What’s next for the Cetaphil team? Any exciting endeavours coming up you can share with us?
The SBD team had a sneak peek at the shoot but we are so excited to be launching a new range of products from Cetaphil. These are going to be game changers in the sensitive skin category. They will be available in all leading pharmacies, in the therapeutic skin care section (next to the rest of Cetaphil) from 1st of April. Keep your eyes peeled because you are sure to see some of the beautiful imagery from the SBD team to advertise this new Cetaphil range.
Intrigued? You can find the work we did with Cetaphil over on our portfolio, here.