Ebook: Calling the shots

The ultimate ebook for early stage entrepreneurs ready to kickstart their creative dream with clarity and confidence.

Get your hands on it

Starting a business is hard, but we’re here to help.

We know as well as you do that striking out on your own is like taking the training wheels off your bicycle  for the first time — both liberating, and extremely wobbly. On one hand, you’ve managed to farewell your micromanaging  boss and say “Sayonara!” to that dreaded 6.15am alarm clock demanding your attention. But on the flip side to your newfound freedom lies admin to sort, clients to please, and taxes to bring you straight back down to earth.

Starting your own business comes with some steep learning curves, to say the very least. And it’s not just the setup of your biz you need to conquer, it’s the ongoing and incessant uphill battle to stay on top of your to-do list while simultaneously delighting your clients and beckoning new ones through the door.

It can be disheartening and plain annoying to be ‘all things’ in your business when it’s not even paying dividends yet. That will continue even as your income surpasses your expenses — it is never enough to just focus on your sweet spot when the whole kit-and-kaboodle needs your watchful eye, too. The highlight reel of your social media profile likely doesn’t champion all that time spent crying over BAS forms you don’t really understand.

So let’s take a short cut.
I want you to experience ‘the freelance dream’ — the poolside glamour, the nomadic lifestyle, the most glorious of flat lays — all the while, still creating meaningful work on your trusty Macbook, actually living up to your Instagram feed — I want you to be as confident, sure of yourself and euphoric as your curated photo gallery suggests.

And that’s precisely why we created this ebook, it’s everything I wish I’d had access to, but didn't.

As a young biz owner, I had to scramble my way through a tonne of mistakes and learn through trial and error from the deepest of deep-ends. It has taken me 6 years to get to a place in business that genuinely feels good. That’s a heck of a long time if you ask this impatient want-it-all and want-it-now go-getter.

No doubt you could crack the code yourself in the same time, but what if you could skip the trenches, or at least navigate them with the proper weaponry? What if you could learn from the mistakes that I, and a bunch of other entrepreneurial experts, made — and perhaps even avoid making the same ones yourself?

Here’s the thing: you don’t have to figure everything out on your own, like I did.

This is quite literally the business bible I wish I’d had back when I was a whipper-snapper excitedly securing my very first ABN. It’s the top secret encyclopedia of small biz survival that I’ve created to help you through all the nitty gritty that got me stuck at the studio ‘til ungodly hours of the night trying to figure it all out. It’s the ebook version of having a wise Yoda-type business mentor whispering pearls of excellence in your ear.

We’ve compiled our favourite friends and experts across industries and had them dish the juicy deets on all things business — legal tips to networking no-no’s to tech-hacks to dealing with difficult clients. There’s nothing missing here that won’t have you raring to go on your explosive freelance adventure.

It’s time to cut some corners! Let’s give you the confidence and savvy you need to get cracking now.

So, what do we cover?


The ebook

250+ pages of expert advice

• Learn how to ask for the money you’re worth, without nearly choking

• Get the backend of your business locked down so that you can focus on the fun stuff

• Learn how we manage our clients and their expectations with ease

• The all-you-need-to-know low down on tax

• The software secrets and hacks that have saved us hours each day

• Learn the expert secrets to landing your dream clients

• Get the low-down on crafting your best portfolio yet

• Learn the power of networking and collaboration

• How we handle project timelines

• What you need to know about outsourcing, working with suppliers and building a team

The workbook

All the tools of the trade in 250+ pages

• Invoice, quote and contract templates, ready to use (we spent thousands of dollars on getting these done!)

• A complete client onboarding pack to save you loads of time and heartache

• A bunch of email scripts for tricky clients ready to copy and paste

• Supplier and contractor agreement template

• Briefing cheat-sheets for your suppliers and team

• A mini directory of the experts we use day-in, day-out to create epic outcomes

• A marketing plan and content plan templates

• Plus so many more practical, ready-to-use resources to get you inspired and ready to go

Chp. one

Business mindset

Learn what it takes to be a legit business owner, with Pru Chapman of the Owners Collective.
Chp. two

Landing clients

The art of getting clients to see your value and signing on the dotted line, with Kaylene Langford.
Chp. three


Fine tune your business branding to ensure instant street cred and longevity in the game.
Chp. four


Get the knowledge you need to craft your portfolio in a way that attracts the right client.
Chp. five


The all you've ever needed toolkit to nail your social media and blogging game.
Chp. six


Photography tips and tricks to ensure your business comes across as top notch.
Chp. seven


Learn how to craft compelling copy and nail your unique tone of voice.
Chp. eight


All the knowledge you need to ensure your biz is legit, so you’re not up late at night.
Chp. nine

Making money

The most comprehensive low-down on everything you wished you knew about managing your finances and the world of tax.
Chp. ten

Getting tech

The tools of the trade and systems that our team of experts use everyday to save themselves hours of manual work.
Chp. eleven

Dealing w clients

The ultimate toolkit to managing clients and making way for the 10/10 testimonials.
Chp. twelve


Everything you need to know to save you hours of heartache and serious stitch-ups.
Chp. thirteen


Advice from the team at Evernote to get you jacked up and kicking goals, now.
Chp. fourteen


Jenna from Bicker Design talks creating the dream workspace to ensure motivation and inspiration stay ahead of the game.
Chp. fifteen


Mastering the art of networking and collaborations with Jess from Collabosaurus.
Chp. sixteen

Building a team

Tess gives you the 411 on building out a team, learning to delegate and what it takes to be a leader.
Chp. seventeen

Finding balance

The tips and tricks to save your soul when burn-out strikes.
Chp. eighteen

Staying inspired

Where our team of designers and experts turn to, to keep their creativity running hot.

The Ebook

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The workbook

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Ps. Got any more questions?

Feel free to hit us up if you’ve got any burning questions – hello@smackbangdesigns.com or, check out some frequently asked questions about this ebook and workbook dynamic duo.

Frequently asked questions

How do I know if this ebook / workbook is for me?

Ever dreamed of starting your own business? Are you freelancing on the side or thinking about taking the plunge? Are you a business owner ready to take the reins of your business and carve out the life of your dreams? If you answered yes to any (or all) of these questions then this is for you!

Will this be valuable for me even if I haven’t set up my business yet?

Yes. This is a great starting point for newbies and will give you some insight into everything you should consider before taking the plunge.

I’ve been in business for a couple of years already, will the content still be relevant to me?

Yes, absolutely. This juicy know-how and practical guide will be your secret weapon for rapid growth and allow you to take your business to next level stardom.

Do I have to buy the ebook AND the workbook?

No, you’re more than welcome to buy the Ebook and Workbook separately and you will be able to jump back on at anytime and purchase the other one when you like. But the two go hand-in-hand with providing both the advice and the practical resources to get you well on your way to greatness. And what’s more, you get a sweet little discount buying the two as a package!

What is the difference between the ebook and the workbook?

Our ebook is a guide full of insights, tips and expert advice of those who have been there, done that. The workbook has been created as a hands-on, printable activity book for you to scribble in, brainstorm and get creative with. All the activities in the workbook correspond to the chapters in the ebook, so it works as a complementary resource that really helps you to put all the knowledge you gain from the ebook into a plan of action.

Can I download it more than once?

Just the one time so save it in a place where it will be safe and sound.

What is the best way to read it?

You’ll get a snazzy PDF, which means you can easily read it on your desktop, tablet or smartphone. You can also print it out if that’s up your alley.

Can I print the workbook?

Sure you can – nothing better than putting pen to paper!

Is the ebook only available on through Smack Bang?

Our ebook is only available online through our website, you can shop it right here.

What happens when I purchase the ebook?

You’ll get an email to confirm your order with a download link and immediate access so you can get stuck into your ebook and workbook asap.

Do you offer refunds?

Because these are digital products that are delivered straight to your inbox with no ability to recall, we do not offer refunds.

I’m from a country outside of Australia, will I still be able to download the ebook?

Yes – Our ebook is available from any location around the world. That’s the sheer beauty of an ebook!

Who do I contact if I have any questions or feedback?

We love hearing from our people so any queries just flick us an email: hello@smackbangdesigns.com and we’ll get back to you in a jiffy.

One email. Once a fortnight