Client:
By Rosie
Location:
California, USA

By Rosie Jane is a cult beauty product based on the sunny shores of California. We worked with Rosie to reposition the brand to speak to the premium, light and airy nature of the formulations, process and product. The objective was to create a polished, purposeful, romantic and powerfully feminine look with elegance at its core. The new identity has resulted in a confident personality and product that allows the brand to thrive in a crowded market. 





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