New York, USA

Through the healing and energetic properties of crystals, Crystalist, focuses on adding to a space rather than solely repairing it. We’ve expanded this mentality through typography, tactility and tone, creating a bold identity that has a luxurious and evocative feel people can connect with. The brand identity reflects energy and flow, emphasising the natural beauty and wonder of crystals. Accompanied by a rich colour palette and other quirky visual elements, the elevated brand suite, focuses on the consumer experience and showcases every element of the brand with care and precision.

Smack Bang Designs - Photography

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