Through the healing and energetic properties of crystals, Crystalist, focuses on adding to a space rather than solely repairing it. We’ve expanded this mentality through typography, tactility and tone, creating a bold identity that has a luxurious and evocative feel people can connect with. The brand identity reflects energy and flow, emphasising the natural beauty and wonder of crystals. Accompanied by a rich colour palette and other quirky visual elements, the elevated brand suite, focuses on the consumer experience and showcases every element of the brand with care and precision.
It was a dream to work with Smack Bang. We are located in NYC, and working with Smack Bang was incredibly easy, and facilitated excellent communication across thousands of miles and many time zones. I would definitely work with them again, as they combined excellent professionalism and ability to manage a project independently. On the creative side, they had a lot of really unique ideas, and were also able to quickly build on our own ideas for the aesthetic of the brand. As a design-oriented company, we couldn't have chosen anyone better to partner with. - Jennifer Fan, Founder, Crystalist