Client:
Crystalist
Location:
New York, USA

Through the healing and energetic properties of crystals, Crystalist, focuses on adding to a space rather than solely repairing it. We’ve expanded this mentality through typography, tactility and tone, creating a bold identity that has a luxurious and evocative feel people can connect with. The brand identity reflects energy and flow, emphasising the natural beauty and wonder of crystals. Accompanied by a rich colour palette and other quirky visual elements, the elevated brand suite, focuses on the consumer experience and showcases every element of the brand with care and precision.

Credits:
Smack Bang Designs - Photography




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