Creating the brand identity for iconic bronzed babe, Elle Ferguson was not only visually fabulous but fun! From branding to packaging to website design, this brand encompasses an effortlessly cool vibe that captures a millennial audience hook, line and sinker. We created a brand that was both sleek and playful with clean typography and custom illustrated stickers to inject fun and personality to the packaging, creating a level of interaction for the customer, allowing them to create a truly unique bottle that is certainly proving to transcend social media feeds the world over.