Elle Effect
Sydney, Australia

Founded by Influencer and Entrepreneur Elle Ferguson, Elle Effect has become an Australian beauty icon with a cult following. Elle’s mission was to develop a safe, sunless tan that delivered the perfect golden glow.

Smack Bang were tasked to develop a brand identity, packaging suite and ecommerce hub that would build the brand’s credibility and loyalty with it’s millennial market from the outset.

Elle Effect, Close Up Image of Two Girls Wearing Bikinis And Holding The Product Elle Effect, Bottle of Product Next to a White Rose Elle Effect, Woman holding Product Wearing a White Bikini
Echoing Elle’s approach to life, we created an identity to visually encapsulate her ‘less is more’ philosophy, reducing the branding down to an essential level whilst adding distinctly millennial injections of fun and quirk. The simple identity design mixes sleek typography and clean lines, combined with playfully illustrated stickers to inject fun and personality to the packaging and complete the customer experience. The stickers invite a level of interaction for the customer, allowing them to personalise their bottle. This device has proven to transcend social media feeds the world over and allowed Elle Effect to make its mark on the beauty stage. Since working with Elle on the launch of her brand, her full range of products have been picked up by retail powerhouse, Mecca.
Elle Effect, Collage, Three Images, Image of Legs on Pink Background, Two Arms Holding Bottles, Two Females Wearing White Bikinis Elle Effect, Someone Applying Fake Tan to Their Back Elle Effect, Two Images, Picture of a White Rose, Someone holding Product Elle Effect, Product on Sand Elle Effect, Collage, Three Images, People Holding Product Elle Effect, Two Girls Standing Next To Each Other Wearing Bikinis, Logo

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