Faithfull The Brand
Bali, Indonesia

Faithfull is the creation of two globetrotters with a love for travel and a vision to inspire women around the world to travel well and often. The label evokes a sense of summer in the everyday through quality, uniquely designed and thoughtfully produced pieces and has established itself as the stable addition to the jet-setting woman’s suitcase. Every collection emits freedom, discovery and a sense of effortless style. 

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We were thrilled to be tasked with assembling and articulating the essence of the Faithfull brand - from its story, history, goals and values to market position, voice and visuals - in one all-encompassing deliverable; a Smack Bang Designs Brand Bible. An integral business asset to be shared with retailers, team members, creative contractors and any other stakeholders and partners.
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