Sydney, Australia

Purposefully designed to pay homage to Nakula’s high quality ingredients and strong brand integrity, we had the pleasure of rebranding them to take it up a notch. The brand lift now places them in a position as a premium player in the coconut product sphere. The brand foundations were elevated with a fresh design, focusing on white space, and a blend of aspirational and approachable elements, tempting it’s consumers to pluck their product right off the shelf. The palm tree illustration not only creates a visual connection that is hard to ignore but further solidifies and clearly communicates the transparency of ingredients, and purity of the Nakula brand.

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"We wanted experts, of course, but also needed the external input of a team not so deeply ingratiated in the brand. They brought new eyes to what we were doing! The Smack Bang team are so collaborative and open to ideas sessions. You end up walking away with beautiful creative, but you also understand why they chose the direction they did! They are the loveliest bunch of humans we’ve had the pleasure of working with."
Laura Saler - Photography

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