Hill St Wholefoods is a new pantry staples brand whose focus is on creating healthy products creating the perfect necessities to sit in your pantry. Taking a modern spin on classic kitchen staples, creating gluten-free and vegan options to accommodate the modern market. Our aim was to create a clean and timeless overall aesthetic that would complement many different spaces. We were able to achieve this through clean typography and simple, eye-catching compositions. The brand has personality and a playful side which will be evident through the colour palette, imagery and some assisted graphics.