Huskee is a reusable coffee cup that’s transforming the industry. Sustainability and sophistication were dual objectives we considered when designing their brand experience. We worked together with the team to create an identity that not only upholds the Huskee brand values, but also invites growth in the product range through a considered and simple execution. Through the custom logotype hinting at the ridges in the cup and the ease of a pour, to the simplified icon, the award winning product is continually pushed to the front of the brand. Since the launch Huskee’s inception, they have since won ‘Best in Class’ at the 2018 Good Design Awards.