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When two power players in the fashion industry came to us with their vision to create an ultra cool, activewear brand that blurs the lines between masculinity and femininity, we knew this would be a killer project for the studio trophy wall. Collaborating with Pip and Claire was an honour and together, we pushed the boundaries of the P.E. branding, packaging and website. We set out to capture the energy, strength and power of both the label’s line and the power pair themselves. With it’s contemporary, catchy and distinctive aesthetic, the end result is just as dynamic as its founding duo.