Client:
P.E Nation
Location:
Sydney, Australia

The future of activewear.

When two power players in the fashion industry came to us with their vision to create an ultra cool, activewear brand that blurs the lines between masculinity and femininity, we knew this would be a killer project for the studio trophy wall. Collaborating with Pip and Claire was an honour and together, we pushed the boundaries of the P.E. branding, packaging and website. We set out to capture the energy, strength and power of both the label’s line and the power pair themselves. With it’s contemporary, catchy and distinctive aesthetic, the end result is just as dynamic as its founding duo.

P.E Nation, Logo, Sports Bra P.E Nation, Swing Tags P.E Nation, Brand Mark P.E Nation, Business Cards P.E Nation, Brand Mark, Leggings P.E Nation, Brand Mark, Sports Bag P.E Nation, Swing Tags P.E Nation, Sports Shoe P.E Nation, Website Design
"Smack Bang Designs interpreted our creative brief and built a super strong website and branding material that totally reflects and captures the true P.E Nation vibe." Pip Edwards, Co-founder & Director, P.E.Nation
Credits:
Laura Saler - Photography




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