Client:
Palm Beach Collection
Location:
Sydney, Australia

Beautiful fragrances that are inspired by Australia’s coastal landscape? Yes, please. We were asked to take Palm Beach Collection up a notch in all aspects – logo, packaging and art direction. Our vision was to uplift the brand to speak to both new and existing consumers, whilst ensuring that the brand would stand the test of time. All aspects of the design were incredibly intentional – ensuring that we elevated the brand and represented the true coastal and luxurious feel.

Palm Beach Collection
Palm Beach Collection was reinvented through design through numerous ways - delicate and sophisticated typography, breezy colours and refined printing finishes. 
Palm Beach Collection Palm Beach Collection Palm Beach Collection Palm Beach Collection
"After our initial meeting we were impressed at how quickly Smack Bang Designs understood the brief for both our brands Wilds & Palm Beach Collections. The team helped us the whole way through the process with clear, open & professional communication. The Smack Bang team went far beyond our expectations with branding, artwork & photography. It’s been a pleasure to work with such a creative team!" Kirsten & Toby Walker
Palm Beach Collection
Credits:
Sam Riles - Photography
Laura Saler - Photography




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