The branding for Private is provocative, sexy and just a little bit cheeky. Alluding to all things that happen between the sheets, we incorporated a simple and sophisticated typeface and an icon that subtly represents the idea of joining together. The final application of the branding, came together in the form of sexy black packaging with copper foil with a hint of summer lovin’.
Georgia Finney, Founder - Private
Laura Saler - Photography