The Baxley
Bondi, Australia

Combining affordable luxury with convenience, The Baxley has delivered a unique, casual luxury stay in one of Australia’s most coveted neighbourhoods. Drawing inspiration from nature and the fresh coastal colours surrounding them, we have been able to create branding with a clean and timeless identity. Through a clean and minimal approach with subtle customisations to add personality, this boutique brand makes its mark in the modern accommodation space and is creating an unforgettable experience for their guests.

“We originally chose Smack Bang over all the other agencies because of their portfolio and professionalism. The team has been incredible work with and efficient with their communication from the get-go. We trusted our assigned designer as soon as we met her too. As a result, the brand that was created for us waseen truly unique (from website to marketing collateral) and the feedback so far has b outstanding, we believe it will enable us to thrive as a business and icon in Bondi.”
Peter Magiros

Photography - The Palm Co

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