The Jensen
Sydney, Australia

The destination of luxury.

Named after the Hon. Harry Jensen, Lord Mayor of Sydney from 1957 to 1965; The Jensen is a boutique guesthouse situated in the prime location of Potts Point, Sydney. Referencing the building’s unique architecture, our graphic response celebrated the luxurious simplicity and refined elegance that exudes from the Art Deco era. Our team overhauled the original branding and crafted a new story anchored in the dashing and dignified traits of the Lord Mayor’s presumed persona.

We created a suite of hotel collateral and brand tone that was as elevated and luxurious as the hotel’s recently renovated interiors, accompanied by a retro approach to photography that provided a suite of images essential to the repositioning of the brand.

The Jensen, Kitchen Interior The Jensen, Signage, Booklet The Jensen, Outdoor Sign
"The brand that was created for us [by Smack Bang Designs] is truly unique and the feedback so far has been outstanding. We believe it will enable us to thrive as a business and icon in Potts Point." – Larissa Fuller, General Manager, The Jensen
The Jensen, Brand Mark

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