The Unseen
Sydney, Australia

The Unseen is an Australian undergarment brand with a highly considered, ethical and sustainable approach. Their label inspires confidence in the everyday wearer, concealing those sneaky sweat patches that haunt us all. They engaged our team to develop a brand identity and packaging suite that was strong and contemporary, yet friendly and personal. The result was inspired by the notion of things unseen, exploring cut-outs and customisations to communicate hidden elements. This was carried across all touchpoints of the brand from the logo and icon, to the layout of the packaging and the packaging type itself.

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"As branding is a make-or-break, we knew with a balanced gender spectrum at the core of our vision for The Unseen, we needed to toe a fine line to hit the right mark. From beginning to end, the Smack Bang team understood our vision and translated our brand identity into every last detail, injecting so much creativity and spark at every stage. It’s nuanced and exceptional, and we are beholden to this talented team for bringing our grand vision to life!"
The Unseen
"Thank you so much for the countless hours, effort and enthusiasm that you have poured into our branding. We approached Smack Bang Designs knowing we had talented and passionate people at our fingertips but through all our calls, emails and meetings we sensed an almighty culture amongst your team that gave us immense trust and confidence throughout the whole journey. Thank you for your refreshing perspectives and direction and for delivering in such an exceptional and timely manner. You’ve given us the opportunity to truly express our brand’s identity and story with such a bold yet clean presence and we’ve been blown away that even at our earliest beginnings, The Unseen is drawing attention and resonating with so many. We look forward to many more opportunities to work with you guys." Josh Overell, Founder, The Unseen

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