The White Tree
Australia + New Zealand

Eager to challenge the current wedding aesthetics and stereotypes, The White Tree approached us to recreate their branding in a way that would shake up the industry and accurately capture its brand’s true character and reflect its core values and style. We had the pleasure of revisiting and refreshing their branding, website design, brand bible, stationery, and multiple other touch points to better align with their chic rebellious spirit.

The White Tree Branding
"After experiencing growth in our business, I realised we were losing control of our brand and feeling confused with our brand identity. I decided to go to Smack Bang for a re-brand. My initial catchup with the team was awesome and the team proposed a bunch of cool creative ideas for my business. Whilst I thought, they'll just wave their magic with the visual elements (logo, fonts, colour palette, copy), I quickly realised that it was more than that...
The White Tree Branding the white tree branding - wedding The White Tree Branding The White Tree Branding
...The team unlocked ideas that were inside my head, we refined our brand identity, positioning and collateral together, all of which paved the way for a crisp brand personality which helped us all including our staff understand the true essence of our brand. Every touch point of our branding is now cohesive and reflect our brand personality." James Tudball, Director, The White Tree
The White Tree Branding

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