Do it right the first time

black scissors with typographic number 1 design

I’ve learnt a lot from this phrase. Be it directly or conversely, I owe a lot of my achievements to my old friend do it right the first time. In a similar way to our buddy start as you wish to finish, I believe that it is so important to set up the right foundations before launching into something of great aptitude.

I use this phrase quite often. Okay, I use it all the time. But I am particularly fond of this guy when it comes to start up businesses. This is where do it right the first time really gets his time to shine.

On his many failed experiments, Thomas Edison once said, “I have learned fifty thousand ways it cannot be done and therefore I am fifty thousand times nearer the final successful experiment.”

Doing it right the first time may take longer, it may be far more expensive and it may require a bucket load more energy. But I assure you, the reward of doing it right the first time far outweighs the pain of realising its not right and having to go through the whole process again.

A lot of people struggle to get started for fear of failing. Perfecting an idea or concept takes time, research, planning and passionate perseverance. The thought of how huge the project may be can sometimes create serious resistance and the urge to run in the opposite direction.

Of course, its never a great idea to jump right into a new business without any thought or planning, but I think its more dangerous to spend years waiting to execute.

Focus on your concept, really narrow down on what you want to offer, and more importantly, why you’re doing this in the first place. Concentrate on one thing, and do it perfectly, rather than doing ten things poorly.

Write a business plan, it doesn’t need to be the archaic step by step template, just a rough breakdown of your goals and how you are going to achieve them.

-Do your research.

-Don’t be afraid to ask questions

-Invest the money (wisely)

-Get to know your customers

-Keep your books right from the start (One thing I learnt the hard way is that systems are MUCH harder to implement when you’re crazy busy)


Of course, I have to mention – branding. Get it right, invest some money. I’ve seen so many people having to revisit their branding all over again 6 or 12 months into business, not only is this a waste of money (paying for it twice), but at this stage in the game, you also don’t have the time to be investing into rebranding.

No matter what kind of empire you’re building, if you don’t have the right mindset and preparedness to give it your all from the word go, I’m afraid, its just not going to work.

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