SEO BASICS

Iphone, Apple Mac Keyboard and Apple mouse

Now, we can all nod our heads in agreeance that we’ve all heard of the acronym ‘SEO’, and we also know that the better your site’s SEO the easier it is for your audience to find you. Sounds simple enough, but if you’re a newbie in the online space then moving up the ranks in Google is no easy feat, but lucky for you, we’ve teamed up with the legends at WebRefresh to give us a rundown on the simple things you can do attract more traffic to your site, as written by SEO aficionado, Luke Thorn:

 

  1. CREATE A GREAT USER EXPERIENCE*

    Website user experience is so important to SEO because Google sees it as their job to provide the best results to their users. Here are my top tips for creating a great user experience for your web visitors:
    *
    Make it responsive –
     One of the most common problems that can really have your customers aborting your website immediately is not having a mobile responsive site. As most of us shop, reach and do just about everything on our mobile devices if we can easily read, click and navigate your site then what’s the point?  Making sure your site has a mobile responsive layout and readable font styling is an essential first step to enhancing your user experience.
    *
    Make it fast – Fun fact: Studies show that these days, we tend to be an impatient bunch. If your site takes more than 3 seconds to load then your customers are out of there. While big, beautiful images and fancy animations are great eye catchers, they tend to really slow down your site load time. Be sure to optimise your images and website code for speed before uploading them to the web. Quick tip: Try resizing your images and use the ‘Save for Web’ feature in your image editing software to get a small file size (under 200kb) for each image you upload to your website. Anything you can do to minimise the total download size of your page helps your website to load much faster.
    *
    Make it beautiful – Layout and aesthetics really matter when it comes to both user experience and making a good first impression. If someone either doesn’t trust your site, isn’t able to figure it out or finds it tough on the eyes, they’re a lot more likely to get on Google and search again. When that happens it sends a signal back to Google to tell them that your site wasn’t valuable for that search result – if that happens enough, guess what will happen to your ranking? You won’t be moving up to the top spot that’s for certain!
    *
    Make it valuable – Sites that provide more value and more detailed content to their users often get better rankings. The key is to provide more detailed and valuable content than any of the other sites you’re competing against in the top 10. Again, the reason behind this is that Google wants to provide their users with the BEST search results and anything mediocre will more often than not have a tough time rising to the top.Having links pointing to your website is one of the most important factors for getting great rankings. Consistently work on getting great links and in a year your website will be at a completely different level in terms of ranking competitiveness.
    *

  2. ALWAYS BE LINKING*

    Here’s a few quick and clever ways to link back to your website and improve your SEO:
    *
    Guest posting – 
    One great way to get backlinks is by offering to write posts or articles for other websites. Think about what advice or a topic you consider yourself a bit of an expert in (relevant to your own website), and reach out to like-minded peeps, biz buddies or even clients that you feel could benefit from a ‘guest post’ feature as written by you. Guest posting provides fresh and valuable content to the audience of the host website while also providing you with the ability to get your brand out there but you MUST include a link back to your own website to really reap to SEO benefits – High quality and relevant backlinks are arguably the most important ranking factor in SEO. Hot tip: Quality beats frequency, try to make your guest posts 1,000 words + if possible.
    *
    Provide Testimonials – Everyone loves receiving a good testimonial! If you’ve recently worked with someone and have had a good experience with them then why not shout it from the rooftops or at the very least, check their website to see if they include client testimonials. If they do then it’s worth asking if they’d like a glowing testimonial in exchange for a link back to your website within the testimonial text. Easy peasy!
    *
    Work on your Link Reclamation – If someone has written an article on you or your business that’s awesome, but (and it’s a big one) if they haven’t linked to your site then you’re missing out on a great opportunity for improving your SEO.Link reclamation is the activity of finding sites that have mentioned you but haven’t linked to you and then requesting or suggesting a link. In some cases, sites have tried linking to you but the link might be broken because of a misspelled domain or their linking to an old page that no longer exists, so check it out and you may be surprised with how many there is.
    *

  3. MANAGEMENT AND MEASUREMENT

    *
    If you’re not measuring your progress it’s going to be pretty hard to know what’s working and what’s not. Two free measurement tools that are an absolute must for your SEO success are:
    *
    Google Analytics – Ok so analytics is about as sexy as a profit and loss statement but in the end, knowing where you can improve and beat out your competitors is actually pretty darn sexy. Google analytics is essential for anyone serious about improving their site KPI’s and SEO. If you don’t already have analytics installed on your website (you might want to check to make sure it’s currently working), head on over google.com/analytics to sign up for an account and follow the instructions to install it on your website. Stat.
    *
    Google Search Console – Google Search Console provides you with the ability to submit your site and sitemap to Google. This allows you to check to see if Google has found any errors or broken links, see your average rankings and click through rates, which are all necessary items improving your SEO on a basic level so jump onto google search console, add your domain and start filling in your info.
    *

  4. OPTIMISE YOUR PAGES AND CONTENT*

    The activity of optimising your web pages and content is called on-site SEO and getting it right is a very big and important piece of the SEO puzzle.
    *
    Start with keyword research – Keyword research is your compass for knowing which keywords are lemons and which will set you on course for SEO success. Keyword research can get pretty complicated so if you’re time poor let an expert help you out with that. If you do have the time but not the budget then there’s a lot of articles you can read (my fave is here), and a number of tools that can help with your research like AdWords Keyword Planner, Google Trends, Google Search Console and Keyword Tool.
    *
    Optimise your page titles – Making sure you’ve got your keywords in your page titles and headings is super important for helping Google to understand what the page is about and providing it with info on what it should rank for. Your page title is the little piece of text that is displayed in your browser’s tab section and it might seem like something not-so-important but can have a huge impact on your rankings.
    *
    Optimise your body content – The most important section of any page is the body text. Whenever you’re creating a new page or post you want to make sure that your body content is fully optimised in order for that page to have the best chance of ranking. Here’s a quick checklist for a few important things you should check and optimise before posting.
    *
    – Use of your target keywords throughout your page content.
    – Relevant keyword density for content length.
    – Appropriate internal and external links throughout the page.
    – The use of images within the page.
    – Suitable heading structure and heading optimisation.
    *

  5. THINK AHEAD

    *
    Now you’re asking yourself so if I implement all of the above will it give me better rankings? Well, yes and no.
    SEO is a game of inches and getting that top spot in Google search is the product of having a disciplined approach toward investing in your website intelligence and best practice, not just throwing tons of time or money at it. The only way to win is to outsmart the competition – so staying ahead of the game when it comes to being up to date with best practice, knowing what you’re doing and implementing your SEO the right way is pretty darn important. The tips below are a great place to start but keep in mind, the SEO rabbit hole runs deep.
    *
    Develop an SEO strategy – An SEO strategy is usually pretty heavily tied into both your keyword research and your content marketing. You can either do this yourself or get some SEO experts to do it for you. If you’ve got the budget but not the time and want to continue focusing on your strengths and core business rather than spending your time on SEO, then get the pros to do it.
    *
    Invest in your team and develop best practice – Giving your content managers, copywriters, designers and web developers even just a little bit of basic knowledge around what they can do to help can go a long way. From there you can better integrate everyone’s efforts into your killer SEO strategy!*

*
If you need a little help in the SEO department then drop us a line, here. Or if you’re more of a DIY type, then head over to the WebRefresh blog for some more juicy tips and tricks!

Connect with the Author: Luke Thorn
www.webrefresh.co
@webrefresh
https://www.facebook.com/webrefreshco/

Leave a comment.

Like the post and want the worksheet?
freebie
Like the post and want the worksheet?

Quote? Yes, please!

Let us know what services you're after and we'll get back to you in a jiffy.

Prefer to chat? Call us on 0468 323 526 and let’s talk through the details.

Leave this empty:

Request a Quote
Close

One email. Once a fortnight.

x