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Brand Strategy

Brand Foundations

We craft Brand Foundations documents for our clients that articulate the very essence of their brand. These documents consolidate and crystallise the many facets of your brand story into one concise document that can be shared with stakeholders and growing teams to ensure the brand DNA remains clear, concise and accurate.

Generally, a 30-40 page document, the Brand Foundations includes all of the elements of a style guide as well as a deep dive into the entire brand story and pillars to ensure clarity and consistency across your brand at all times.

Our Brand Foundations process includes a one hour consult with a Brand Strategist and creative team to better understand the history of your brand, to offer advice, strategy and direction and to consolidate the business vision into one clear strategy. We then synthesises this new strategy and knowledge into a streamlined document that you can easily draw from when communicating your brand to the world.

The finished product eloquently articulates everything from your brand values, vision, tone of voice, brand personality and social cues, along with instructions on how to best use your logo, a suite of fonts (for both print and digital use), colour palettes, suggested logo usage, image direction and any other graphic rules that we suggest for your brand.

This is a comprehensive go-to guide for anyone who wants to refine their brand story as well as ensure consistency across all forms of internal and external communication.

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