Good design is good business – but both are nothing without a clear and concise business strategy. Before you look at diving headfirst into the aesthetics, let’s take some time to uncover your vision and your voice, and how to communicate this with clarity to your audience through all of your touch points. Maybe you’re Emily Weiss, planning your next venture or maybe you need help to refresh and refine your existing brand, either way, our Creative Director, Tess, uses her knowledge and experience in business to ensure your branding and positioning positively impacts your bottom line.
A 60-minute power session with Tess, Creative Director and Owner of Smack Bang Designs to work through your pain points. This session will get you feeling inspired, and 100% confident about the next steps for your brand. We’re here to help you bridge the gap between your brand vision and the actual creative output you’ve got sitting in front of you. Mostly this session is about your strategic thinking and developing a clear roadmap for your brand. Together, you’ll blitz through a few activities to nail your brand positioning, architecture as well as hone in on your target market, talk through tone of voice, social media, and overall creative direction.
Our branding consults will take place at our Woollahra studio or on Skype with Tess and a coffee or three. The process is collaborative, so to get the most out of it and gain some insight into your brand, prior to our session, we’ll send you an in-depth questionnaire, audit your current brand assets (if you have any), and request a list of your major concerns, challenges and goals so that we can do our research and come prepared to take an objective look at your brand.
We like to think of this workshop as brand therapy, and strategy as the heart of brand positioning. We delve deep into your brand’s history and comprise a plan on how you can surpass your competition, surprise and delight your audience, make your brand not only look good. But more than anything, Tess uses her business expertise to tap into how to make your audience feel personally connected to your brand.
This session is for you if you’re:
"After experiencing growth in our business, I realised we were losing control of our brand and feeling confused with our brand identity. I decided to go to Smack Bang for a re-brand. My initial catchup with the team was awesome and the team proposed a bunch of cool creative ideas for my business.The team unlocked ideas that were inside my head, we refined our brand identity, positioning and collateral together, all of which paved the way for a crisp brand personality which helped us all including our staff understand the true essence of our brand"
"After my branding workshop with Tess, I felt incredibly energised, confident and clear on the direction for my business. The whole session felt more like a great conversation with a (really smart) friend, but I walked away with amazing results and focus. She helped me with everything from selecting the business name to forming my ideal target client. She guided me on how to continue developing my brand after our workshop, connected me with an all star network, and has continued to check in despite her hectic schedule. Tess is kind, open, authentic and brings out the best in those around her."
"After chatting to Tess I felt clearer in my direction, totally pumped and confident I can do it! Not only did Tess make me feel at ease, she spoke my language and got what I was about. We brainstormed taglines, brand personality, point of difference, income streams and product packaging. Tess was brilliant at helping me streamline my zillion ideas into a concise business model. I left the workshop feeling I had been given a road map to make my business ideas a reality. After the workshop she answered my email questions, which has helped keep me on track. The workshop has given my business plans a kick-start and I cannot recommend Tess highly enough. "
"The branding workshop with Smack Bang Designs was a HUGE eye-opener in terms of what I need to do to take my brand to the next level. The sheer amount of things we covered in the hour was crazy. Tess was very honest and gave me a lot of real-talk about certain aspects of my brand, and I left feeling like I had a clear direction for the first time in a long time. Thanks again for yesterday! I just had a read through all the notes and the list of things I need to do is massive - but I can't wait to get started."