The Rule of Three

number 3 card

One of the simplest and most powerful time management techniques I’ve learned in my business so far, with big thanks to my business mentor Pru, from The Owner’s Collective, is the rule of three. This way of working has transitioned me from reactionary to structured (disclaimer; 90% of the time). Its power lies in its simplicity!


  1. First, write down three things you want to accomplish today.
  2. Second, write three things you want to accomplish this week.
  3. Third, write three things you want to achieve this year.

That’s it. Easier than any rules of three I learnt back in Year 9 algebra.

Once you’ve written them down and stuck them to your forehead, know that these are your non-negotiables, your must-do’s and your don’t-get-in-my-way-until-these-are-done-tasks. Start each and every morning by figuring out what to focus on for the day ahead, and only schedule time in for these tasks, anything else you get done in your day is a bonus. The catch for me is, that I always try to make my top three things to be of high value – I never allocate my top three things to tasks like replying to emails, briefing in a designer or calling a new client – these are my everyday tasks and on-going to do list items. I always try to make my top three priorities tasks that we actually move my business forward, tasks for working on the business, not in it.

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