- HOW DO YOU TAKE YOUR COFFEE?
Latte + 1 sugar, please.
- HOW DO YOU EARN A CRUST?
My partner Carl and I own a brand called Pampa.
- HOW DID YOUR CAREER BEGIN?
It began back in Buenos Aires, Argentina, where I’m originally from. Working as a freelance travel journalist I’ve always travelled a lot with my camera in hand and note book in the other. I’ve met lots of artisans around Argentina that didn’t have anywhere to sell their products for a good fair price. I met Carl travelling in the Atacama Desert in Northern Chile. We just happened to cross path while both doing what we both loved, exploring and taking photos. Our like minded ways brought us together and I soon moved to Australia with him and not long after we both launched Pampa.
- WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?
I wake up with cuddles from Poncho my dog. Then coffee and early morning skype calls with Argentina before they go to sleep, taking with our production manager and different leaders of all the artisans communities we work with. Then walks with Poncho, either around Bangalow where we live or at the beach down in Byron. Then to the studio answering emails, taking photos, having meetings, designing products, etc, etc. If the walk didn’t happen in the morning it happens in the afternoon, that’s for sure. Nothing beats that hour of no screen in this busy life we live.I’m looking at going back to yoga and ceramic workshops that I was doing last year and loved it!
- TELL US ABOUT YOUR STORE, HOW LONG HAD YOU BEEN DREAMING IT UP?
I always dreamt more so of having a gallery than a store, but as Pampa grew we realized we needed a space to show our products that was not just an online platform. We used to be based from home for almost 2 years when starting up trying to keep overheads down. We soon needed more space and a studio to work from, we’ve joined up with our good friends of Pop & Scott for almost a year and after that space we ended up finding our current space in October last year. This space serves 3 purposes, a store, studio and warehouse. When we moved in after a month renovations, probably then I realised how much we really needed and wanted a store representing Pampa and having the chance to interact with our clients!
- TELL US ABOUT THE FIT-OUT:
My sister is an architect and helped us design the whole place, we had to take walls down, build others and added small custom details to give the place our character. We built all the tables, counter, desks, door, mobile wall and some display furniture. This was done by Carl and his carpenter friend Paul with plywood adding a bit of warmth to the space, but still keeping it clean and soft. Then we had a great blank canvas to add our earthy palette of rugs, cushions throws, photography prints, books (so many books) and travel totems.Our concept reflects our story & journey, connected to South American roots, where earthy tones and beautiful textures tell a story of unique raw handmade processes. Through our photography, available as fine art prints you can join us through our journey travelling remotely though Argentina, discovering breathtaking landscapes.We feel Pampa is a brand that expresses much more than just a product, and our concept store reflects that. Here you will find our bespoke & unique handwoven rugs, cushions, throws, ponchos, our fine art photography prints and a curated selection of objects, such as bags, baskets, books, rituals incenses and more! Also we offer the service of designing your own Pampa rug in our design studio that is located on our mezzanine level. You can book an appointment and we can help you put together your Pampa rug, showing you past designs, our swatches, size guide, etc.
- WHAT’S BEEN THE BIGGEST EYE-OPENER FOR YOU WHEN OPENING YOUR RETAIL STORE?
How easy can then be creating content for social media and shooting when you have a big open space painted white. Plus having interaction with our clients and being able to tell our story in a bigger level.
- TELL US HOW YOU MANAGE TRAVEL WITH WORK AND WHY IS IT SO IMPORTANT TO YOUR BUSINESS?
Travel is the fire burning inside both of us and the fuel for Pampa, we are both photographers and creative people that get inspiration from being outside, especially in nature. Travel inspires us, we love hiking in nature and we are big observers that love the silence of being in nature and just surrounded by it. We travel a lot to Argentina to spend time with our artisan partners, much needed time (wish it was a lot more though!)
“Where focus goes, energy flows!”
- WHAT IS YOUR GO-TO REMEDY WHEN YOU’RE STUCK IN A CREATIVE RUT?
Stop and do something that is in nature, in my case would be going to a waterfall or a good ocean swim at high tide or do the light house walk to take in that beautiful view and let the mind wonder free. Observing the horizon brings me inspiration, it is always so special, always the same but so different at times. Here in Byron those 3 things can bring me back to myself and to connect again with my creative path.
- HOW DO YOU START YOUR WEEK?
With coffee and my notebook, writing a to-do list.
- WHAT ABOUT ENDING THE WEEK?
With a glass of wine most probably!
- TELL US ABOUT A PROJECT YOU’VE LOVED SO FAR THIS YEAR?
This year we are launching a new project, which has keep us very busy, can’t say much but it is connected to photography.
- WHAT HAS BEEN THE BIGGEST HURDLE WITH STARTING YOUR OWN BUSINESS?
Finding balance. The truth is, since we started Pampa I feel I gave it all to the business and now it’s time to try to find those silent/quiet times to connect back to myself.
- NEXT ADVENTURE?
I think we will go to Uluru, I’ve never been and it’s been on my bucket list since moving to Australia almost 6 years ago.
- WHAT IS ONE LESSON YOUR BUSINESS HAS TAUGHT YOU ABOUT LIFE?
Where focus goes, energy flows!