‘You are what you share.’– C.W. Leadbeater
For small businesses, ‘you are what you share’ really does ring true. There’s nothing sadder than a tumbleweed blowing through a Twitter account that was set up and forgotten after only one lonely tweet. Not sharing is a sure fire way to see your business’ social media platform fizzle faster than a dud firework.
And the thing is, a healthy social media presence is important. Social networks like Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest and YouTube have been adopted zealously by businesses for marketing, publicity, customer relations and market research purposes. Not only does it humanise your brand; it allows you to monitor your brand’s reputation online, build loyalty, and showcase your expertise.
An effective social strategy helps to give your brand a voice, and can allow your brand to reach out and actively engage with prospective customers that they may not have been able to connect with using traditional marketing channels.
Here are 8 tips to help your brand flex its social media muscles:
The golden rule of Social media is CONSISTENCY, this means engaging with your audience on a daily basis, whether it’s posting or responding to comments.
- BE ACCESSIBLE
If you’re going to commit to social media, then you have to commit to being accessible to your audience. As a general rule of thumb, try and respond within 24hrs.
- FOCUS ON MORE THAN ONE SOCIAL PLATFORM
Cultivating a killer Facebook page is great, but if your page receives a temporary ban from Facebook, you are all too quickly invisible to your audience. With increased privacy restrictions, social media platforms are more sensitive to the content of your posts, so even if it’s just a tastefully photographed breast in a Helmut Newton picture, you could find yourself vulnerable to a ban. Explore alternatives to Facebook, including Twitter and putting paid ads on blogs.
- EMBRACE THE UNIQUENESS OF EACH SOCIAL PLATFORM
Each platform is different, embrace this! Get the most out of each platform’s unique capabilities by creating specific content for each or tailoring your content to slightly to suit, try and avoid sharing identical content as much as possible. Your audience has different needs depending on the platform.
- HOW MANY TIMES HAVE I ALREADY POSTED TODAY
We all know someone who posts a little too regularly (amiright?), so we need to be careful that we are not popping up a little too often in people’s feeds. There is a distinct line between engaging content, helpful posts and just going plain overboard. Quality over quantity.
- SHOW YOUR AUDIENCE THAT YOU CARE
People generally get turned off by businesses that are on social media purely for self-promotion. You need to show your audience that you care. Remembering that your social platforms are all about them, not about you. The key word here is CONTENT, make it engaging and valuable to your audience.
- BE A HUMAN, NOT A ROBOT
When interacting with people online give your brand some personality, it should seem like they’re dealing with a real person.
- GRAMMAR: THE DIFFERENCE KNOWING YOUR SHIT AND YOU’RE SHIT!
Everyone slips up occasionally but when you’re throwing it out into social media land you need to be a little more careful. It might not be the best look when you’re trying to throw out the vibe that you know what you’re talking about. When in doubt- use Google!